Archive for June, 2007
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20June
- U.S. Political Campaign Logos
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In light of recent events, one cannot help noticing that something very fundamental yet crucial is about to happen in the political scene of the United States. The upcoming U.S. presidential elections in 2008 will set the foundation for the next four or may be eight years of America’s decisions and their influence on the US nation and the rest of the world. As a part of their campaign activities, the Democrats and the Republicans are busy trying to convince the nation about their ideologies and views on various issues ranging from withdrawal of troops from Iraq to homeland security, and from environmental issues to stem cell research and many more. Some of the candidates are opposing their adversaries’ views while others share similar opinions. Yet, what remain contradictory (and for good reasons) among the candidates are their political campaign logos. Let’s have a look at some of the most important political campaign logos.
John Edwards
Though it is not a bad effort for a political campaign logo, it does lack some technical aspects of a quality logo design. Despite having a bold font with well-mannered spacing, the position of the font is not suitable. The green trailing of the blue star gives this campaign logo a confusing look. Some design specialists regard it as a very “weak political campaign logo”. However, for some political analysts, the sans-serif font is plain and straightforward and is a sign of victory. For John Edwards, sans serif is a tactic and simplicity a strategy. Hillary Clinton
Ok, the American flag has probably made it a winner but there are other flaws. While the bold typography gives a strong influence and the format is acceptable, the slogan ‘for President’ on the top right-hand corner is almost a goof! We all know Hillary is running for president, don’t we? If not for this, this political campaign logo had been more successful and appreciated. Jim Gilmore
The previous political campaign logo design failed to deliver a decent campaign image. The new political campaign logo fails on the apostrophe test, as it can only be applied in one direction. Repetition (‘Gilmore for President’ and ‘JIM GILMORE’) makes no sense at all. The big and bold letter ‘G’ gives a very weird approach to the logo. It creates confusion and raises many questions. Why would anybody use the initial of his last name as a symbol in his political campaign logo while running for the presidency? What does it imply? How does it relate to the American people? Let’s say it’s a design blunder in brief! Rudy Giuliani
Rated by most of the design experts as an overall bland effort, this political campaign logo displays a simple and bold use of typeface and is graphically plain. John McCain
While the inclusion of the star and the strip are logical as a sign of McCain’s military experience, McCain’s political campaign logo does not really explain his presidential motives. This political campaign logo is undoubtedly the most disappointing of them all. Bill Richardson
The previous logo had many layout errors, but the new logo is even worse…a design nightmare actually. There is simply no creativity or design layout. Also, it has this one big technical blunder. ‘BILL RICHARDSON President’, did somebody forget the “for” intentionally or is this an idea of a highly optimistic approach? Why are they so sure? Is he already the President? On other note, the word ‘President’ is hardly readable. The variation of the font size between the three titles gives no sense and makes it one of the weakest political campaign logos among all candidates.Barack Obama
By far, the most creative logo in the 2008 Presidential campaign! It is probably the only political campaign logo to have a visual theme in it (a sign of a new dawn on America). The addition of the web address in the political campaign logo is a great way to endorse the website and attract visitors to it. However, the political campaign logo failed to adopt a good font style. Good effort though!Share it / Bookmark it
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19June
- Father’s Day Logos-2007
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On June 17, 2007 many search engines displayed Father’s Day logos on their webpages as a tribute to fathers all over the world on the special occasion.
Google Doodle featured ‘a father figure’ relaxing by spending his day with his kid in its father’s day logo.
Dogpile showcased the activities that are closely related with fathers in their father’s day logo, with a greeting.
Yahoo, on the other hand used Flash. Their father’s day logo had a Flash animation of a father teaching kite-flying to his son.
Interestingly, Ask.com did not feature a father’s day logo or any related element, which is a bit surprising. Maybe, it’s because of their new site layout.
Inaugurated in the early twentieth century and observed as a secular holiday, Father’s Day complements Mother’s Day in celebrating fatherhood and parenting by males.
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12June
- Imitating Logos
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Someone had rightly said, “Imitation is the sincerest form of flattery”. But this imitation isn’t limited to just people. Movies, occasions, brands and even logos have been victimized by the art of parody. But rather than offending an entity, parodies are meant to provide absurdity and humor to its character. So when it comes to logos, many famous brands have been a target of logo parodies. Below are some of the famous logo parodies that are not only funny and witty, but also present viewers with vague criticism about the product.
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05June
- London 2012 Olympic Logo, unveiled and disapproved!
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On July 2005, the International Olympic Committee declared London as the host of 2012 Olympic Games. Since then, London has been a subject of great transformations, renovations and inventions. From newly build venues to improved public transport system, everything is being carefully planned and implemented. However, their creativity backfired on June 4, 2007, with the launch of London 2012 Olympic logo.The new London 2012 Olympic logo is an iconic representation of the date 2012, in a graphical manner, which is designed in a wide range of shades of red, pink, green, orange and blue. Furthermore, the London 2012 Olympic logo is inscribed with the word London onto the digit “2” and the official Olympic five-rings drawn on the digit “0”. The logo was designed by Wolff Ollins and costs £400,000.
According to Seb Coe, chairman of the 2012 organizing committee, the new London 2012 Olympic logo “is the vision at the very heart of our brand”. At the launch ceremony, Mr. Coe added that the logo “will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world”.
But the critics, nationwide, did not heartily endorse the brand calling it “a waste of money” and “dreadful”. Bob Neill, an opposition member of the Conservative Party on the 2012 Olympic organizing committee, questioned Coe’s viewpoint. He opposed the design by saying “Lord Coe has described this logo as ‘ambitious, interactive and youthful’. I would describe it as hideous”.
Even the public seems to agree with Mr. Neill. A poll conducted by BBC on its website has shown surprisingly negative results with more than 80% of votes disapproving the London 2012 Olympic logo design. Within hours, a petition was published on the internet to force the committee to remove the logo. Interestingly, within two hours of its release, the petition was signed by more than 8,000 people, and by midnight, the number crossed over 13,000 signatures. Currently, the petition has over 15,000 signatures.
So far, the London 2012 Olympic committee has not issued any notification about re-designing or changing the London 2012 Olympic logo. But considering the public opinion and the amateurish design, the committee should try to improve the logo to compliment the creativity and style of the London 2012 Olympic Games.
The 2012 Olympic Games will take place in London, United Kingdom from July 27 to August 12, 2012, followed by the Paralympic Games from August 29 to September 9, 2012.
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04June
- Mirror, Mirror, on the wall; Which’s the “Ugliest Logo” of them all!
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It seems as if there is a never ending line of competitions about to take place this year. Earlier, we have all witnessed the Oscars (finally! Marty won an Oscar, though he did not deserve it this year), the World Cup, and most recently Miss Universe pageant. But one thing I never expected to see was a competition that recognizes the ugliest logo design. Furthermore, it gives the winning logo a makeover as part of their acknowledgment. Duh! At one point I thought who would enter such a competition? And what is the whole point of it? Then at another, I realized why not. When Razzies can give awards to actors who defy the definition of acting by performing pathetically and immaturely, some logo designers also deserve appreciation on a similar note. Thus, a competition by the name of “The Ugliest Logo Competition” was produced by Glow Marketing, portraying some of the “Ugliest” logo designs of the year.
Glow Marketing wanted an opportunity that will enable them to express the company’s viewpoint that “poor logos make an organization appear out of touch or scare off potential customers to would-be clients”. Thus, they came up with the concept of “The Ugliest Logo Competition”.
The contest is inspired by Channel 4’s famous series, Ugly Betty. Interestingly, a similar competition previously took place in 2005, when Utah’s local news radio channel (KSL-TV 5) unveiled “Utah’s Ugliest Logo” with a winning prize of revamping it by LogoWorks. Similarly, Glow Marketing’s concept involves the transformation of the logo design that lacks the quality to attract customers and as a result; does not provide the “visual element” to the company. The winning logo, or in other words: the Ugliest logo will be transformed into what Lisa Lavis, Glow’s managing director, had explained as “a simple, powerful design that does justice to the business it represents”.If you think that your company’s logo deserves a revamp due to its ugliness or is not fulfilling its goal to brand your company, then hurry. Enter the competition before the closing date on June 29, 2007. For more details, visit http://www.glow-marketing.com.
Glow Marketing is a Wickham-based marketing agency in the UK, which provides design, web, strategy and writing services to help businesses increase their revenues and gain recognition.
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