Archive for May, 2007
-
29May
- Chicago’s Olympic Logo, extinguished!
-
The International Olympic Committee (IOC) has asked Chicago to re-design its 2016 Olympic logo.Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous Sears Tower, whereas, the colored blue and green torch’s body represented Lake Michigan and the city’s park system including Millennium Park, respectively.
Created by Chicago-based VSA Partners Inc., the 2016 Chicago Olympic logo was featured on billboards and various merchandises including T-shirts, before it was finally turned down by the IOC earlier this week.
According to the officials of IOC, Chicago’s logo was rejected because the IOC rules stated that the candidate city logos should not “contain the Olympic symbol, the Olympic motto, the Olympic flag, and/or any other Olympic-related imagery, such as flame, torch, medal, etc.” This is in accordance to protect and advance the Olympic movement.
Chicago’s officials heartily accepted the proposal of the IOC, as it was done in the best interest of the Olympic Games. Patrick Sandusky, a spokesman for Chicago 2016, commented: “Our logo was fantastic for the domestic phase. It talked about our lake, our skyline, and our parks. We still could have that in our new logo. We just have to spend time thinking about what the best logo would be (going forward). We’re confident that we’ll have an equally fantastic logo for the international phase.”
For now, we have to wait and see what the designers will come up with this time. All eyes and hopes will be on the launch of the new Chicago 2016 logo due later this year. We, too, hope that the new logo incorporates the creativity and style of the previous one, while also fulfilling the IOC requirements.
Chicago is a candidate in the United States bid for the 2016 Olympic Games. The final selection will be made by the International Olympic Committee on October 2, 2009 in Copenhagen, Denmark from a bunch of international contenders.
Posted in Logo Design News | 6 Comments »
-
22May
- Accounting Logos
-
Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.
Like many businesses, accounting firms need proper marketing strategies for their promotion and success. They need to incorporate the integrity and value of the accounting business, while focusing on drawing recognition and customers’ trust. Thus, an accounting logo that visualizes these appropriate accounting elements may aspire to attract the audience towards the company and its business.
Elements of Accounting Logo:
Following are the elements most widely used in designing accounting logos:Colors in Accounting Logo:
The success of an accounting logo, to a large extend, depends upon the color scheme. A right color scheme with appropriate design can result in the success of an accounting logo, whereas, a wrongly adopted one may result in the failure.In accounting logos, blue, green and shades of black are widely used and all for good reasons. The color green indicates stability and endurance in an accounting logo, and is generally associated with money. Blue, on the contrary, denotes power, knowledge and integrity; while black represents strength and authority in an accounting logo. These colors further demonstrate elegance, prestige and simplicity in an accounting logo.
Fonts in Accounting Logo:
The fonts, used in an accounting logo, must compliment the rigid significance of the accounting profession with simple and expressive typefaces. Fonts like Times New Roman and Arial are widely used in accounting logos as they simply display the text without much confusion. They further have the ability to reach out to the audience and grab attention of the customers.Style in Accounting Logo:
Posted in Logo Tutorial | 1 Comment »
Generally, the style in an accounting logo depicts financial integrity of the business and associates the firm with it. Simplicity, character and relevancy are the attributes that together define an accounting logo.
-
11May
- Creating Furniture Logo
-
The cultural change in urban lifestyle has resulted in an increased demand for branded furniture. People have started appreciating the values of quality, functionality, durability and design. In order to properly market their products, furniture companies are adopting the best possibilities to make their products a household name. Therefore, branding has now become a striking solution to create consumer awareness. Moreover, a wonderful way to do this is to create a remarkable logo design that guarantees ultimate viewers’ recognition.
Developing a furniture logo requires an explicit design with the right color scheme, fonts and style that together attribute the ideal personality of the company. This way, a furniture logo will not only provide the brand with essential recognition, but will also assist in the success of the company. Furthermore, a furniture logo should be designed in an expressive manner that portrays the practicality, beauty, mystique and sophistication of the business and its products.
Elements of Furniture Logo:
Colors in Furniture Logo
Colors add a certain touch of style to the otherwise plain and unattractive logos. It can convey elegance, creativity, and dependability of the logo and its respective business. Thus, colors are widely used in furniture logos with shades of black, blue and brown, which is the customary earthy tone associated with the substance.
Fonts in Furniture Logo
Fonts visually display abstract information about the company and its products. The power of the brand in furniture logo is highlighted by the size and the appearance of the typeface. The fonts in furniture logo can range from traditional typeface for the habitually exotic appeal to a more contemporary façade for the lavishing modern look.
Style in Furniture Logo
The style in a furniture logo should embody the core values of the company and its products. It should be simply designed for anyone to understand the concept, and should be relevant to the work ethics of the business.
Posted in Logo Tutorial | No Comments »