The International Olympic Committee (IOC) has asked Chicago to re-design its 2016 Olympic logo. Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous ...

Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.                   Like many businesses, accounting firms need proper marketing ...

The cultural change in urban lifestyle has resulted in an increased demand for branded furniture. People have started appreciating the values of quality, functionality, durability and design. In order to properly market their products, furniture companies are adopting the best possibilities to make their products a household name. Therefore, branding has now become a striking solution to create consumer awareness. Moreover, a wonderful way to do this is to ...