Archive for April, 2007
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26April
- Hewlett-Packard Acquires Logoworks
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HP, one of the world’s largest IT companies has acquired Logoworks, one of the leading logo design company. As announced by HP, it has entered into an agreement with Arteis, which operates Logoworks.
Logoworks offers affordable packages from simple logo designs to complete marketing strategies. HP plans to make use of these by providing access to small businesses by helping them design professional solutions for their marketing tools.
According to executive vice president, Imaging and Printing Group, HP, Vyomesh Joshi,
HP aims to provide the right balance between affordability and quality web marketing tools with affordable costs, flexibility and professional quality to help a small business grow.
HP will also buy LogoMaker, another do-it-yourself design application owned by Arteis which offers customers to self-design a logo. HP plans to develop and improve on Logoworks and LogoMakers and turn them into easy-to-use and simple logo design services. HP also intends to provide independent print service to help customers in getting the best possible deal.
Here is the official company press release
We highly appreciate this great move in the logo design industry by HP. This move provides other major players in the industry like logodesignguru.com and logobee.com the opportunities of getting big IT companies to invest in them and provide a healthy competition.
Posted in Logo Design News | 7 Comments »
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22April
- Search Engines Strive To Save the Mother Earth – Earth Day 2007 Logos
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Every one of you must have discovered by now that Google posted an Earth Day logo today, which depicts a melting ice berg. On the other hand, Yahoo has also come up with an Earth Day logo by converting its exclamation mark into a light bulb which is powered by the Y windmill. Yahoo may be striving for an attractive look but here Google wins with its lasting impact. Ask has also posted its Earth Day logo but it failed to make a lasting impression. Here are all 3 of the earth day 2007 logos.
More Information about Logo Design
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19April
- Design of a Fast Food Logo
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Food has become not only a passion but a form of skill, with increasing competitions in the food industry. This has forced food companies to push their products to the fascinating journey starting right from designing the logo to displaying them in the best package and along with the right publicity campaigns. Logo becomes the identity of the company. It can capture attention of customers. Today gastronomical design has evolved to such an extent that we find many restaurants taking cooking and eating to higher levels.
Logo can make your product to be recognized immediately especially with the right elements - Color, text and style or even the combination of all three.
Elements for fast food logos:
1. Color – Consider using warm and vibrant colors in fast food logos because warm colors like red etc are associated with hot food and these colors instantly draw attention. The warmth of red, yellow, black, brown or orange can create excitement. Having the hottest of the warm colors represent the power of your business too. Strong colors usually make a great attempt of non-verbal communication. You could even have a combination of warm color with some cool colors or soothing colors so as to tone down the strong emotions. But if you want to set a hunger then get going for red….
2. Font – Choosing the right font for the food logo is itself a great skill and science as different fonts represents different emotions like they can be casual, dramatic or even elegant. Font for food logos needs to be simple. Simplicity and clarity can create a striking visual effect thus making the logo stand out. Like the ones below:
3. Style – Style in food logo needs to be in the form of an expression that can maintain the personality, depict a casual effect and with grace as well. The style should give the same impact when reproduced in several products or package. The entire idea should be to create a passion or rather hunger in the customers who see the logo.In short, a logo can represent a company. The main intention of creating a logo is to generate a terrific impact in the mind of the customers. In today’s scenario, even food business has become intense and competitive. To succeed, one must develop a marketable concept with the right campaign. Logos make the direct impact in reaching to every customer and there is a compulsory need for creating a striking logo.
Posted in Logo Tutorial | 10 Comments »
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09April
- Design Inspiration: 56 Most Creative Logos
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Logos are one of the most creative elements of graphic art. These creative logos have a tendency to not only provide brands with essential recognition, but also ensure its success. In order to recognize the creativity behind these artistic visual identities, we at LogoBlog, have listed some of the best creative logos (though it’s not a ranking) in a random way. We hope that you will appreciate these creative logos as much as we do. Feel free to tell us about YOUR favorite and most cherished creative logos, so that we can add them to our page(s). Till then, enjoy viewing our “56 Most Creative Logos”.
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03April
- Constituents of a Logo
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Symbols, signs, emblems, and slogans are all the important constituents that compose a proper logo. Each of the following elements of a logo plays a decisive role in making any logo a household name.
SYMBOL:
A symbol is used in a logo to attract the viewers and inspire them to be the company’s customers. It gives the general perception of the company’s products and services to the masses and explains the inspirational values behind the company’s creations. Furthermore, a symbol results in the worldwide recognition of a brand.SIGN:
A sign is an artistic expression and a creative element used by designers in logos to signify a particular direction or position of a company and its achievement(s) and can also be used as a form of creative expression. A perfect example of a sign can be seen in the FedEx logo in which an arrow is located in the negative space between the ‘E’ and ‘X’ pointing rightwards symbolizing forward movement and thinking of the company. EMBLEM:
Many companies prefer the use of their emblems in their logos. An emblem is a graphical image or an object that represents and symbolizes a quality, state, person or class of persons, etc. Its use gives a distinctive yet authoritative look to a brand.SLOGAN:
Posted in Logo Design Tips | 1 Comment »
For successful brand advertising, a strong slogan or tagline should be used with a logo. The simplicity and metaphorical character of a slogan often projects a unified and broad social expression of a brand without citing much detail.