Archive for March, 2007
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09March
- The Fun in Kids Logos
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Annie Sullivan once said that ‘children require guidance and sympathy far more than instruction’. That’s why kids logos should be designed in a direct manner with friendly and caring colors, images and fonts to attract children, rather than an instructional way which is targeted for older audience.
The whole idea behind kids logos is to express the motive of the company to the younger viewers and consumers of its products and services. Clearly, kids at a young age don’t have the tendency to separate fact from fiction and right from wrong; which is why it is crucially important for the companies, which target their products and services towards kids, to display honest and informative messages with their kids logos. It is also important for these logos to carry with them the elements of bright and cheery colors, interesting and imaginative images and artistic but simple fonts.
Element of Kids Logos:
Kids logos should be kept as simple as possible. It should also be informative, friendly and attractive.
1) Colors:
The colors to be used in kids logos must primarily be bright colors. It not only offers the element of attraction to young viewers, but also assists in their growth of interest about the product or service among them.
2) Images:
An image provides expression to a logo. Similarly, an image in the kids logos provides the visual expression or idea of the brand. For this purpose, image/s used in kids logos should be relevant to the mission of the trademark. It should be simple to understand by kids and at the same time informative as children cannot comprehend as to what’s written on the product.
3) Fonts:
Fonts do not play a crucial role in the success of kids logos because younger children are unable to understand the text. It is however, a significant element too. Fonts used in these logos should be child-oriented with bright colors, artistic designs and attractive typefaces.
Logos are the symbol of recognition of a trademark. They are meant to attract consumers towards them and emphasize the essence of the company and so, it is necessary for the logos to be strategically planned for a target audience. Thus, kids logos should be centered on the habits of young children and be a magnet for them. It should revolve around the mentality of juvenile audience, but with a mature focus.
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08March
- Religious Logos: Logo Tutorial
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Symbolism in religion has existed from the beginning. It refers to the use of certain figures, marks, symbols and texts to signify a religious message or divinity, such as the cross for Christ and Christianity. Hence, it is an important characteristic of most religions.
A religion can best be described as the language of concepts related to human spirituality. That’s why when it comes to the designing of religious logos, proper attention should be given to the structure of the logo. Religious logos should be designed in a manner that will easily portray the concept of the respective religion. It should symbolize the religion’s message, mission, norms, values and mostly importantly the religion itself.
Features of the Religious Logos:
Following are the main attributes of religious logos:1) Colors:
Colors used in religious logos are usually light and sober, like white, black, etc. Yet, they’d include the elements of red, yellow and blue. These colors represent peace, harmony and faith because of which, they are common in religious logos.
2) Fonts:
Religious logos have fonts that are simple and bold. Among them, Times Roman and Serif are widely used because of their simplicity and character.
3) Style:
The general approach in designing religious logos is simplicity and relevancy. It should strongly be taken into consideration that religious logos incorporate an idea that does not offend the believers of the religion for which it is made. The style should be conformist and tangible in religious logos.
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06March
- War of the Logos
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Logos are the iconic symbols designed to represent the identity of a company, organization, product, and service. These days, there are many corporations and businesses using signs or emblems as logos with features similar to one another. As a result, people face the problem of putting the right logo with the right company. That’s why in order to make logos unique and effective, designers must emphasize the use of names, colors, graphics and images in the logos for it to be exclusive.
But in the zealous crusade waged globally against fiscal and monetary expansion, the real powers of logos have often been neglected. These powers, though hidden, have started a war among the brands, resulting in companies creating distinctive and quality logos for their brands.
The Purpose of War:
Companies are now trying everything and even harder to get the proper attention of the consumers towards their products because of possible competition. Logos like Google and Nike have not only managed to get maximum exposure from the consumers through their logos, but have also successfully managed to be the leaders of the respective industries.
The Art of War:
Though the products offered by these companies proved to be unique, their logos are the main attraction of their popularity. When a business establishes, its symbol becomes synonymous to the brand’s fidelity and worthiness. Similarly, when Google was first launched, its website contained just the logo and a search box. Now, it has become a symbol of a powerful brand; and its logo can be seen on other websites as well. That’s the power and motive of the Google logo: carry the brand to almost every other website possible and rule the web search.For Google, the purpose of war might be to surmount the web search engine; for Nike, its whole another story. Nike takes pride in being the sports engineer. Their products envision technological breakthroughs in the field of sports technology. From latest football gear to the hottest and advanced footwear, Nike has always created something exclusive and hi-tech. That’s why the brand needed an equally strong logo to fulfill their motive of being innovative. Hence, the Nike “Swoosh” fulfilled that. The Swoosh like the brand is intensely innovative and original which had become a major element in advertising of the brand,
The Outcome:
Other brands and their logos may have similar motives of the war, but whatever the reasons may be, there sure isn’t any collateral damage of this war. The war of the logos is happening and it will continue to take place with greater power.Looking to Find a Logo Design Company? Browse LogoBlog
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05March
- Color Psychology of Logos
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Color is an important part of visual arts. It represents the nature and mood of an entity. That’s why colors are an important aspect of visual representation of a company too. Though colors have different meanings in various cultures and countries, they are generally used in logos to convey a specific message/s. RED:
Red is an extreme and emotionally intense color. It evokes aggressiveness, passion, strength and vitality. It also grabs attention of the viewers because of which, it is widely seen in many different logos.PINK:
The color pink induces femininity, innocence, softness and health. Due to its tranquilizing nature, pink is extensively used in logos related to spa, health care and cosmetic products.ORANGE:
Orange represents energy, enthusiasm, flamboyance and demand of attention. This particular vivid color is common among the logos that offer sense of openness and friendliness to their viewers. Its attractive, bright and cheery nature captures the attention of the spectators and gives the logo a contemporary look.YELLOW:
While it is considered as an optimistic color, yellow is the most difficult color for the eye to take in. On the other hand, yellow color symbolizes positivity and buoyancy. But its use should be minimal as it can be overpowering if overused.GREEN:
Green is a calming, refreshing and conservative color. It signifies tranquility, nature, health, and freshness. It is widely used in healthcare, construction, real estate and golf logos due to its relevance with the mentioned businesses.BLUE:
Blue evokes authority, dignity, security and faithfulness. It is one of the most popular colors among logos and can be seen extensively in education logos, government and medical logos.PURPLE:
The color of royalty, purple connotes luxury, wealth, spirituality and sophistication. It also symbolizes rank and authority. However, because it is rare in nature, purple is rarely used in logos.BROWN:
Brown suggests utility, earthiness, woodiness and subtle richness. As it is the color of earth and is abundant in nature, brown is used in logos related to construction and development. It is also widely used in legal logos due to it simplicity and character.WHITE:
White is the universal color of peace. It represents purity, simplicity, sterility and refinement. Its frequent use in logos is due to its simplistic nature and radiant character. The color white in logos is often used as text because it illuminates on other bright colors.GRAY:
Solid, intelligence, modesty, practicality, conservative and maturity are some of the attributes of the color gray. However, it can seldom be seen on logos as it also represents old age, sadness and dullness.BLACK:
Black is a powerful color that evokes authority, boldness, elegance and style. It is broadly used in almost all types of logos for its boldness and sophistication.These colors, though not necessarily, but are generally used in logos to communicate a specific point. So the next time you are looking or designing logos, be sure to understand the message behind the colors used in them.
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02March
- Business Logos
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Business is the art of managing people to organize and maintain collective productivity towards accomplishing particular goals, usually to gain profits. The term ‘business’ has multiple usages, but mostly refers to a particular company, corporation or market sector. These entities have distinctive nature and uniqueness in their respective fields. That’s why when it comes to business logos, special attention should be given towards its’ designing.
Business logos have the tendency to symbolize the corporate identity and function of a company. It can be a powerful tool for the promotion, creditability and overall success of the company.
Elements of Business Logos:
1) Colors:
Colors used in business logos must reflect the nature of the business. It should also compliment the image and overall style of the logo. Colors like black, red, white and green are widely used in business logos as they provide simplicity and character to the icon.2) Fonts:
Business logos have fonts that are simple to understand and easy to read. The sizes of the typefaces are kept standard. The name of the company is highlighted and is usually larger than the slogan.3) Style:
The style in business logos intensely affects its general idea. When a business establish, the logo becomes its identity. Thus, it is crucially important for businesses to employ the right style to their business logos and express the clear message to the customers. Looking to Find a Logo Design Company? Browse LogoBlog
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