In today’s corporate world, there is nothing as ethereal and yet so crucial as a company's brand image. Although it’s difficult to measure the impact it has on the overall success of the business, logos have been acknowledged as the major contributor to the brands’ profitability. Yet as logos are becoming increasingly popular within the business community, they are simultaneously becoming the focal point of the masses who see them as symbols of everything being ...

Cricket is an international sport and has been around for hundreds of years. The first Cricket World Cup was organized in England in 1975. Since then, the Cricket World Cup tournament is being organized by the International Cricket Council (ICC), the sport's governing body, after every four years. According to the ICC, the ICC Cricket World Cup is ‘the most important tournament and the pinnacle of achievement in the sport’. The 2007 ICC Cricket World Cup ...

Eulda is a Paneuropean graphic design award scheme that recognizes the best European logo designs and trademarks. This prestigious award is juried by a panel of 30 judges consisting of ‘10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide established organizations BEDA, Aquent and Consumers International)’. Eulda is the only award scheme in the world endorsed by more than 50 international ...

With the progression of ‘globalization’ since 1944, many companies have understood how important consumer advertising is for the success of their products worldwide. For this particular reason, companies have started giving special consideration to their products’ branding. And for branding, the best way to globalize a product is through proper ‘logo-ing’. ‘Logo-ing’ refers to establishing a strong corporate identity for a company and ultimately to its products. It includes all the necessary steps involved in ...

Annie Sullivan once said that ‘children require guidance and sympathy far more than instruction’. That’s why kids logos should be designed in a direct manner with friendly and caring colors, images and fonts to attract children, rather than an instructional way which is targeted for older audience. The whole idea behind kids logos is to express the motive of the company to the younger viewers and consumers of its products and services. Clearly, kids at ...