Archive for March, 2007
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16March
- New Symbol to Warn Public About Radiation Dangers
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There existed a need for a new radiation logo that inherently tell anyone, whether a child or an uneducated person or an educated person, the dangers of being close to harmful radiating objects. Every year, many people get injured or killed by large source of radiations because they don’t understand what the three cornered trefoil (the international radiation logo) means. Thus, people dissemble and take-off the trefoil from objects that generate hazardous radiations, which then results in fatal accidents when closely encountered with them.
In order to reduce the numerous deaths and fatal injuries from accidental exposure to large radioactive sources, the International Atomic and Energy Agency (IAEA) along with the International Organization for Standardization (ISO) developed a new radiation logo that clearly educates the masses about the risks of being close to radiations.
In 2001, IAEA and ISO employed human factor experts, graphic artists, and radiation protection experts to come up with a new radiation logo that inherently convey the dangerous aspects of harmful radiations. All of radiation logo designs were taken to an international school where pre-school children were asked to comment on the design samples. Interestingly, this phase in the creation of the new radiation logo was very useful for the designers. For the children, the color red signifies danger whereas yellow implies only caution. Moreover, the trefoil logo resembled a propeller for those kids and thus did not provide the indication of danger. This led to the formation of the new radiation logo with a red colored background featuring radiating waves, a skull and bones and a running person. According to Carolyn Mac Kenzie, an IAEA radiation specialist who helped develop the symbol, the new radiation logo means ‘you are in danger; stop and run away’. The new radiation logo was tested internationally by the Gallup Institute on a total of 1,650 individuals in Brazil, China, India, Kenya, Mexico, Morocco, Poland, Saudi Arabia, Thailand, Ukraine and the United States, where majority of people understood the concept of the radiation logo.
The new radiation logo is intended for IAEA Category 1, 2 and 3 sources which are capable of resulting in death and serious injuries. However, this radaition logo is only a supplementary logo for better communicating the message of radiation warning. The original three cornered trefoil logo is still the official radiation logo of the IAEA and international community.Currently, strategies are being employed to implement the new radiation logo on already exisiting and new large radioactive sources.
http://www.iaea.org/NewsCenter/News/2007/radiationsymbol.html
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15March
- Trends in Fashion Logos
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In today’s corporate world, there is nothing as ethereal and yet so crucial as a company’s brand image. Although it’s difficult to measure the impact it has on the overall success of the business, logos have been acknowledged as the major contributor to the brands’ profitability. Yet as logos are becoming increasingly popular within the business community, they are simultaneously becoming the focal point of the masses who see them as symbols of everything being offered by its possessor(s). In order words, logos give the general perception of the companies’ products and services. Additionally, their use provides certain degree of sophistication, reliability and authenticity to a brand. Hence, logos are also being constantly used in fashion industry as fashion logos. Fashion logos are used on fashion labels as a personal mode of expression of the designer. Fashion logos represent creativity, originality and style of the brands.
Image in Fashion Logos:
This is by far the most important element of fashion logos. The image used in fashion logos should communicate the style of a brand. That’s why; many fashion labels just have company’s emblem or initial(s), in a stylish manner, as images on their fashion logos. Examples of such fashion logos include: Versace, Lacoste, Nike, etc. Font in Fashion Logos:
Having the right font is critical in fashion logos. The character of the font in fashion logos creates a design twist that provides a distinctive presence, which makes the fashion logo unique. Color in Fashion Logos:
Fashion logos have high-impact colors in them like red, black, white or gold. Though any color can work on a fashion logo, depending on the color of the background on which it is placed, the high-impact colors give a positive look to the overall appearance of the fashion logo. These colors also give the fashion logo maximum exposure on a brand and will project utmost importance.Looking to Find a Logo Design Company? Browse Logo Design Directory
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14March
- ICC World Cup 2007 Cricket Logos
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Cricket is an international sport and has been around for hundreds of years. The first Cricket World Cup was organized in England in 1975. Since then, the Cricket World Cup tournament is being organized by the International Cricket Council (ICC), the sport’s governing body, after every four years. According to the ICC, the ICC Cricket World Cup is ‘the most important tournament and the pinnacle of achievement in the sport’.The 2007 ICC Cricket World Cup is currently being held in the Caribbean islands from March 13 to
April 28, 2007. The 2007 ICC Cricket World Cup’s official logo features a person stumping wickets with a ball in front of a palm tree, commemorating West Indies as the major host. The official mascot of 2007 ICC Cricket World Cup is an orange raccoon called “Mello” and the official song of this year’s Cricket World Cup, “The Game of Love and Unity”, has been sung by Shaggy, Rupee and Faye-Ann Lyons. This year’s ICC Cricket World Cup also marks a record breaking and historical change: along with the ten test-match playing countries, 6 more teams qualified for the Cricket World Cup making a total of 16 teams (the largest ever in the history of the Cricket World Cup). All these teams comprise of the following countries: Australia, Bangladesh, Bermuda, Canada, England, India, Ireland, Kenya, New Zealand, Netherlands, Pakistan, Scotland, South Africa, Sri Lanka, West Indies and Zimbabwe. Further more, this year the ICC Cricket World Cup witnessed 6 additional cricket logos entered its hall of fame. The 2007 ICC Cricket World Cup is currently being held in the Caribbean islands from March 13 to April 28, 2007. Along with the ten test-match playing countries, 6 more teams qualified for the Cricket World Cup making a total of 16 teams (the largest ever in the history of the Cricket World Cup). Read on for more information about 2007 ICC Cricket World Cup.
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13March
- European Logo Design Annual – 2007 (Eulda ‘07)
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Eulda is a Paneuropean graphic design award scheme that recognizes the best European logo designs and trademarks. This prestigious award is juried by a panel of 30 judges consisting of ‘10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide established organizations BEDA, Aquent and Consumers International)’. Eulda is the only award scheme in the world endorsed by more than 50 international and national design associations.
To enter in Eulda ‘07, a logo must be published, printed or visible online from January 1, 2006 till December 31, 2006. Only entries from or within Europe (including the UK, all Scandinavian countries, all EU countries etc.) are eligible, though European citizenship and European HQ are not a requirement. There are entry fees required during submission of the logo/s amounting €72 for 1 logo, €120 for 2 logos and €48 each for 3 or more logos (all prices are VAT included). The deadline to submit entries is May 18, 2007 after which a late fee of €25 will be charged, though no entries after May 28, 2007 will be entertained. The winning entries will be awarded with trophies exclusively designed for Eulda as “Best of Europe” and “Best of Nation”.
Last year (2006), Portugal’s ‘Grutas e Centro do Vulcanismo’, designed by João Pacheco of Shift design for Sociedade de Desenvolvimento do Norte da Madeira, was awarded the “Best of Europe” trophy whereas, various interesting designs were awarded the regional “Best of Nation” honors. Among them, I found Croatia’s “No landmines!” humanitarian concert, Finland’s Amnesty International, Italy’s Studios, Latvia’s Speaking Stones and Spain’s Carlos Trénor, to be very attractive and appealing. Let’s see, which logos will receive this year’s top prizes.
The winners of Eulda ’07 will be announced in September 2007.
For more information visit www.eulda.com
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12March
- LOGO-ing
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With the progression of ‘globalization’ since 1944, many companies have understood how important consumer advertising is for the success of their products worldwide. For this particular reason, companies have started giving special consideration to their products’ branding. And for branding, the best way to globalize a product is through proper ‘logo-ing’. ‘Logo-ing’ refers to establishing a strong corporate identity for a company and ultimately to its products. It includes all the necessary steps involved in creating, registering and marketing a company’s logo, and eventually making it a house-hold name. Hence, proper logo-ing performs many important functions for the success of any brand. Let’s look at some of the various functions of logo-ing:
1. Visual Representation:
Logos are the visual representation of the nature of a company. That’s why, logo-ing constantly offers the viewers a general perception about the company’s products and services and provides the company a chance to attract new customers.
2. Corporate Identity:
As a business progresses, logo becomes its corporate identity. Logo-ing not only protects the products from being copied by others but also, provides the company with worldwide recognition.
3. Adaptability:
From stationery to products, logo goes with everything that a company possesses. Hence, logos
should have the tendency to look good on any and everything on which they are placed. Thus, the flexibility of logo-ing cannot be neglected.Logos are often the only marketing strategy for companies to advertise their products. That’s why it is important for the companies to do proper logo-ing of their brand for the continued success of their business.
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