Archive for March, 2007
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28March
- 5 Characteristics of a Highly Successful Logo
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Logos are a great way to endorse a brand. Though it is hard to predict the impact it has on the overall success of a brand, logos are perhaps an important element of any brand’s marketing strategy. Thus, it is safe to conclude that a successful logo results in a successful marketing of a brand. However, being ‘successful’ does not merely imply a good logo design. It refers to a more versatile approach of employing appropriate characteristics in it that make it a hit.
1. Uniqueness:
The uniqueness of a logo guarantees brand’s recognition. Thus, it is important for a logo to be distinctive and at the same time, should be appealing. This leads to the success of a logo, and ultimately of a brand, on a broader scale by presenting viewers with something different that has not been built on the art or style of other already existing logos.
2. Relevancy:
A successful logo expresses many aspects of its brand. It also provides visual recognition of a product. Therefore, a logo must be relevant to the brand’s concept and portray the true values of the company.3. Appealing:
The core idea behind the creation of a logo is to give worldwide recognition to a brand and its company. If a logo lacks the appealing quality, it can never accomplish its goal of attracting customers towards its products and services.
4. Consistency:
A visually attractive logo has a consistent use of elements. A successful logo has an alluring yet relevant consistency to it. This helps a logo to look good on anything it is placed.5. Contrast:
Contrast helps a logo in differentiating its elements. A successful logo consists of a compelling color scheme, artistic text and alluring style. Hence, with so much going on in a logo, the possibility of damage to the overall image of a logo is overwhelming. Thus, a successful logo should incorporate the contrast factor in it to avoid being diminished. Each element of a logo should compliment the other to restrict damage.Share it / Bookmark it
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27March
- A Guide to Web 2.0 Logos
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The phrased “Web 2.0” websites hints at an improved form of the World Wide Web. Not only do they offer modern web technologies like Ajax and social networking websites such as MySpace and del.icio.us, but even more characteristic among these brands is their appearance. Web 2.0 logos nearly always offer its’ users a sense of openness and friendliness feeling by showing bright and cheery colored images and backgrounds with small chunks of large fonts.
Web 2.0 Logos v/s Standard Logos:
The Web 2.0 logos contain more attractive colors and fonts compared to the standard logos. But there is more to the Web 2.0 logos than just colors and fonts.
Elements of Web 2.0 Logos:
Following is a description about the fundamental elements of Web 2.0 logos:
Colors in Web 2.0 Logos:
Web 2.0 logos refer to the use of soft and vibrant colors which give a modern yet affable façade to the website. The color scheme is kept simple and vivid with orange, blue, green and red being the most famous amongst the designers and the companies.
Fonts in Web 2.0 Logos:
The sizes of the fonts in web 2.0 logos are given special consideration and are usually big and artistic so that the viewers’ attention should also be on the name of the logo rather than just the colors. The fonts consist of hard edges, pixel faces, rounded typefaces and simplicity in web 2.0 logos, which give a sense of authority to a brand and are a great way to set them apart from the rest.
Style in Web 2.0 Logos:
Simple, yet sophisticated. The ultra-modern web 2.0 logos echo the voice of technological breakthroughs and the latest Internet trends. The artistic vision and creative styles found in these logos often provide the websites futuristic looks, brilliantly complimenting the latest innovations of modern technological development.
So the next time you are planning to design any web 2.0 logo(s), be sure to follow the above elements in your design(s).
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26March
- Rejuvenation of Salon & Spa Logos
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Over the past decade, there aroused a trend in men and women spending more time and money on themselves. Interestingly, this has resulted in the spa and saloon business to boom. With new spas and saloon opening every month in just about everywhere, there exists a dire need of promoting the business. And like other businesses, the first step towards promoting a brand is to have a powerful and strong logo. Thus, the need for spa logos cannot be neglected. Salon & Spa logos may either reflect the services provided at the spa or the nature it has or both. But either way, the idea should be relevant and significant to the beauty business.Elements of Salon & Spa Logos:
1) Colors:
The colors used in salon & spa logos are generally subtle and reflect beauty. Their simplicity and dullness gives certain elegance to the spa logos. Generally, colors in salon & spa logos range from green, pink, apricot yellow to orange, sandy brown, and aqua. Though these colors may symbolize the materials that are used in the products, they usually give chic and stylish look to the logos.
2) Fonts:
Artistic typefaces further provides the salon & spa logos with added sophistication. They give salon and spa logos a sense of slenderness, beauty and elegance.3) Style:
The style in salon and spa logos is usually feministic and related to beauty. The whole theme of saloon & spa logos is to provide the customers a sense of style and persona which depicts the healthcare and beauty concerns of the customers. The style of salon and spa logos may even comprehend the elegant atmosphere of the salon or spa.Logos are a great way to address the concerns of the customers towards your company and its products. It should not only reflect the main idea or mission of the company but also speak of its integrity, fidelity and worthiness. That’s why salons and spas must strive to achieve the aim of attracting customers through logos as the beauty industry is booming and the saloon & spa business has good prospects.
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22March
- Laws of Attorney and Legal Logos
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In the ever growing field of law, there subsists a dire need for law firms to properly market themselves. A law firm is a business entity formed by one or more lawyers engaged in the practice of law. And since a law firm is also a business entity, the foremost way for them to market themselves and attract clients is to create an attorney logo or a legal logo for the company. Attorney and Legal logos define the law firms with a sense of trust, professionalism and security to its clients. But, there are some major elements related to the design of these logos which should be taken into consideration.
Elements of Attorney and Legal Logos:
1) Colors:
The colors in attorney and legal logos play an important role in inspiring the clients toward the law firm. That’s why one can see a lot of blue, yellow, green and red use of colors. These colors, though not necessarily, represent morals, leadership, expertise and prosperity of the company.2) Fonts:
The fonts used in attorney and legal logos should demonstrate the authorized and specialized nature of the services that the law firm offers. Mostly, fonts used in these logos are Microsoft Sans Serifs and Times New Roman. These typefaces are simple and standard fonts of legal logos design, but different variations and styles can be used as long as they do not disturb the logo.3) Style:
The style of an attorney logo must be related with the law. It should focus on expressing the expertise and nature of the law firm with the help of images, graphics and fonts. A successful attorney and legal logo should incorporate the appropriate elements that are related with law. They must also consider the legal nature of the business and provide relevant outlook to the entire logo.
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19March
- Real Estate Logos
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With the development of property ownership, real estate has become a major area of business. And the success factor of this highly profitable business largely goes to its marketing and management strategies.
For successful real estate marketing, proper image and outlook plays an important role. It not only expresses the true identity of a company, but also defines its individuality, mission and dealings. Thus, real estate logos are crucial for the success of any real estate company.
Real estate logos tend to give the general perception about the company and its mission to its clients. It focuses on the constructional, developmental and proprietorship aspect of a company.
Features of Real Estate Logos:
1. Colors:
Real estate logos have earthy toned colors in them that depict the constructive nature of the business. It includes black, brown, blue, green and white colors, which gives subtle richness to the overall look of real estate logos.
2. Fonts:
The fonts used in real estate logos are usually simple and balanced. Bold typefaces and large characters are common in real estate logos, which emphasize the name of the company and at the same time display the slogan to express the company’s mission.
3. Style:
The style used in real estate logos is formal and relevant to the constructional and developmental perspective of the business.Establishing real estate requires a significant amount of investment and time as different properties have unique characteristics. But the overall success of the real estate business depends on the impression that is given to the clients. And real estate logos are the first step towards achieving that goal.
More Information on Logo Design
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