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Archive for March, 2007

A Guide to Web 2.0 Logos

Categories: Web 2.0 Logos
Written By: Nora Reed

The phrased “Web 2.0” websites hints at an improved form of the World Wide Web. Not only do they offer modern web technologies like Ajax and social networking websites such as MySpace and del.icio.us, but even more characteristic among these brands is their appearance. Web 2.0 logos nearly always offer its’ users a sense of openness and friendliness feeling by showing bright and cheery colored images and backgrounds with small chunks of large fonts.

Web 2.0 Logos v/s Standard Logos:

The Web 2.0 logos contain more attractive colors and fonts compared to the standard logos. But there is more to the Web 2.0 logos than just colors and fonts.

Elements of Web 2.0 Logos:

Following is a description about the fundamental elements of Web 2.0 logos:

Colors in Web 2.0 Logos:
Web 2.0 logos refer to the use of soft and vibrant colors which give a modern yet affable façade to the website. The color scheme is kept simple and vivid with orange, blue, green and red being the most famous amongst the designers and the companies.

Web 2.0 Logos

Fonts in Web 2.0 Logos:
The sizes of the fonts in web 2.0 logos are given special consideration and are usually big and artistic so that the viewers’ attention should also be on the name of the logo rather than just the colors. The fonts consist of hard edges, pixel faces, rounded typefaces and simplicity in web 2.0 logos, which give a sense of authority to a brand and are a great way to set them apart from the rest.

Web 2.0 Logos

Style in Web 2.0 Logos:
Simple, yet sophisticated. The ultra-modern web 2.0 logos echo the voice of technological breakthroughs and the latest Internet trends. The artistic vision and creative styles found in these logos often provide the websites futuristic looks, brilliantly complimenting the latest innovations of modern technological development.

Web 2.0 Logos

So the next time you are planning to design any web 2.0 logo(s), be sure to follow the above elements in your design(s).

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Rejuvenation of Salon & Spa Logos

Categories: Logo Tutorial
Written By: Nora Reed

Salon and Spa LogosOver the past decade, there aroused a trend in men and women spending more time and money on themselves. Interestingly, this has resulted in the spa and saloon business to boom. With new spas and saloon opening every month in just about everywhere, there exists a dire need of promoting the business. And like other businesses, the first step towards promoting a brand is to have a powerful and strong logo. Thus, the need for spa logos cannot be neglected. Salon & Spa logos may either reflect the services provided at the spa or the nature it has or both. But either way, the idea should be relevant and significant to the beauty business.

Elements of Salon & Spa Logos:

1) Colors:
Salon and Spa LogosThe colors used in salon & spa logos are generally subtle and reflect beauty. Their simplicity and dullness gives certain elegance to the spa logos. Generally, colors in salon & spa logos range from green, pink, apricot yellow to orange, sandy brown, and aqua. Though these colors may symbolize the materials that are used in the products, they usually give chic and stylish look to the logos.

Salon and Spa Logos2) Fonts:
Artistic typefaces further provides the salon & spa logos with added sophistication. They give salon and spa logos a sense of slenderness, beauty and elegance.

3) Style:
Salon and Spa LogosThe style in salon and spa logos is usually feministic and related to beauty. The whole theme of saloon & spa logos is to provide the customers a sense of style and persona which depicts the healthcare and beauty concerns of the customers. The style of salon and spa logos may even comprehend the elegant atmosphere of the salon or spa.

Logos are a great way to address the concerns of the customers towards your company and its products. It should not only reflect the main idea or mission of the company but also speak of its integrity, fidelity and worthiness. That’s why salons and spas must strive to achieve the aim of attracting customers through logos as the beauty industry is booming and the saloon & spa business has good prospects.

Laws of Attorney and Legal Logos

Categories: Logo Tutorial
Written By: Nora Reed

In the ever growing field of law, there subsists a dire need for law firms to properly market themselves. A law firm is a business entity formed by one or more lawyers engaged in the practice of law. And since a law firm is also a business entity, the foremost way for them to market themselves and attract clients is to create an attorney logo or a legal logo for the company. Attorney and Legal logos define the law firms with a sense of trust, professionalism and security to its clients. But, there are some major elements related to the design of these logos which should be taken into consideration.

Elements of Attorney and Legal Logos:

1) Colors:
Attorney Logos and Legal LogosThe colors in attorney and legal logos play an important role in inspiring the clients toward the law firm. That’s why one can see a lot of blue, yellow, green and red use of colors. These colors, though not necessarily, represent morals, leadership, expertise and prosperity of the company.

2) Fonts:
Attorney Logos and Legal LogosThe fonts used in attorney and legal logos should demonstrate the authorized and specialized nature of the services that the law firm offers. Mostly, fonts used in these logos are Microsoft Sans Serifs and Times New Roman. These typefaces are simple and standard fonts of legal logos design, but different variations and styles can be used as long as they do not disturb the logo.

3) Style:
Attorney Logos and Legal LogosThe style of an attorney logo must be related with the law. It should focus on expressing the expertise and nature of the law firm with the help of images, graphics and fonts.

A successful attorney and legal logo should incorporate the appropriate elements that are related with law. They must also consider the legal nature of the business and provide relevant outlook to the entire logo.

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Real Estate Logos

Categories: Logo Tutorial
Written By: Nora Reed

With the development of property ownership, real estate has become a major area of business. And the success factor of this highly profitable business largely goes to its marketing and management strategies.

For successful real estate marketing, proper image and outlook plays an important role. It not only expresses the true identity of a company, but also defines its individuality, mission and dealings. Thus, real estate logos are crucial for the success of any real estate company.

Real estate logos tend to give the general perception about the company and its mission to its clients. It focuses on the constructional, developmental and proprietorship aspect of a company.

Features of Real Estate Logos:

1. Colors:
Real State LogosReal estate logos have earthy toned colors in them that depict the constructive nature of the business. It includes black, brown, blue, green and white colors, which gives subtle richness to the overall look of real estate logos.

Real State Logos2. Fonts:
The fonts used in real estate logos are usually simple and balanced. Bold typefaces and large characters are common in real estate logos, which emphasize the name of the company and at the same time display the slogan to express the company’s mission.

Real State Logos3. Style:
The style used in real estate logos is formal and relevant to the constructional and developmental perspective of the business.

Establishing real estate requires a significant amount of investment and time as different properties have unique characteristics. But the overall success of the real estate business depends on the impression that is given to the clients. And real estate logos are the first step towards achieving that goal.

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New Symbol to Warn Public About Radiation Dangers

Categories: Logo Design News
Written By: Nora Reed

New Symbol to Warn Public About Radiation Dangers

There existed a need for a new radiation logo that inherently tell anyone, whether a child or an uneducated person or an educated person, the dangers of being close to harmful radiating objects. Every year, many people get injured or killed by large source of radiations because they don’t understand what the three cornered trefoil (the international radiation logo) means. Thus, people dissemble and take-off the trefoil from objects that generate hazardous radiations, which then results in fatal accidents when closely encountered with them.

In order to reduce the numerous deaths and fatal injuries from accidental exposure to large radioactive sources, the International Atomic and Energy Agency (IAEA) along with the International Organization for Standardization (ISO) developed a new radiation logo that clearly educates the masses about the risks of being close to radiations.

In 2001, IAEA and ISO employed human factor experts, graphic artists, and radiation protection experts to come up with a new radiation logo that inherently convey the dangerous aspects of harmful radiations. All of radiation logo designs were taken to an international school where pre-school children were asked to comment on the design samples. Interestingly, this phase in the creation of the new radiation logo was very useful for the designers. For the children, the color red signifies danger whereas yellow implies only caution. Moreover, the trefoil logo resembled a propeller for those kids and thus did not provide the indication of danger. This led to the formation of the new radiation logo with a red colored background featuring radiating waves, a skull and bones and a running person. According to Carolyn Mac Kenzie, an IAEA radiation specialist who helped develop the symbol, the new radiation logo means ‘you are in danger; stop and run away’. The new radiation logo was tested internationally by the Gallup Institute on a total of 1,650 individuals in Brazil, China, India, Kenya, Mexico, Morocco, Poland, Saudi Arabia, Thailand, Ukraine and the United States, where majority of people understood the concept of the radiation logo.

The new radiation logo is intended for IAEA Category 1, 2 and 3 sources which are capable of resulting in death and serious injuries. However, this radaition logo is only a supplementary logo for better communicating the message of radiation warning. The original three cornered trefoil logo is still the official radiation logo of the IAEA and international community.Currently, strategies are being employed to implement the new radiation logo on already exisiting and new large radioactive sources.

http://www.iaea.org/NewsCenter/News/2007/radiationsymbol.html

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