Archive for February, 2007
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28February
- Golf Course Logos
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Golf is a powerful game. It is widely played in the corporate world and often jokingly referred to as the unofficial sport of businessmen. Additionally, golf isn’t just a sport. It’s a business. It is said that board meetings and company decisions are made on golf courses which is why it is considered a useful business skill. Like other businesses, proper branding and management is needed for Golf Course/Club.
For marketing, a logo is the perfect way to develop a reliable image of a company in the market. It not only presents clients with the general perception of the company, but also attracts them towards its products and services. That’s why, when it comes to golf course logos, the quality of the logo should reflect the excellence of the golf course. Thus, it is important for the golf course logos to portray the true concept and value of the golf business.Features of Golf Course Logos:-
1. Golf Course Logos’ Colors:
Golf course logos consist of the various hues of green. This is due to the presence of green fields on the course, which represent the relation of the color with golf. Other colors may include: brown, black and shades of yellow to contrast the logo façade.2. Golf Course Logos’ Fonts:
Fonts are a great way to represent the elegance of a logo and ultimately that of a business. Therefore, the fonts used in golf course logos are formal and stylish, which represents the superiority of the game. In golf course logos, the name of the golf course and/or the estate is given special consideration with a large typeface and bold look.3. Golf Course Logos’ Style:
Style clearly defines the true essence of a logo. It articulates the impression of the business and at the same time captures the attention of the customers. Consequently, graphic images used in golf course logos compliment the environment, specialty and/or infamous things of the golf course and the surrounding. Examples of such images include: mountains for courses near mountainous areas; sand or desert for courses in deserts or arid areas; famous animals; etc.Looking to Find a Logo Design Company? Browse LogoBlog
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26February
- History of Graphic Design: A Forgotten Chapter
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The dawn of the 20th century brought with it an era of inspirational evolution of human expression, and from this innovation the term ‘graphic designer’ emerged as a by-product. From the ancient caves of Lascaux in 13,000 B.C. to the present day billboards of NYC, these elements of creative art are all significant milestones in the history of graphic design and its related contemporaries. History of Graphic Design
The history of graphic design can be traced back from the birth of graphic images on the walls of Lascaux in 13,000 BC with the beginning of written language. These were perhaps the two biggest landmarks in the history of graphic design, which further led to the production of graphic designing on a broader level.
By 650 B.C. the ancient Greeks started using large diameter punches to imprint images and designs onto coins and tokens. This episode in the history of graphic design led to the discovery of moveable types or typefaces used to print books. Around 1040, Chinese inventor Bi Sheng invented moveable types with Chinese text on it. When used with ink, these typefaces could easily print monographic images of the texts into many copies without much labor. However, it was only around 1450 that the history of graphic 
design witnessed the greatest phase of progression, when a German inventor Johannes Gutenberg introduced moveable types in Europe that made the books widely available. The history of graphic design then did not see any significant development until the Arts and Crafts movement in the late 19th century. By then, chapters in the history of graphic design evolved into different forms of mass communication including typography, image development and page layout. Though the history of graphic design cannot be ignored in today’s fast paced age of globalization and consumer advertising, its roots have definitely been forgotten.
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Images References:
Image 1: A fossil image carved in the caves of Lascaux in south-west of France near the village of Montignac, showing aurochs and a horse.
Image 2: A graphic image of the graphic revolution of 19th century depicting the scene of a dancer in a club: Moulin Rouge.
Image 3: A corporate image of Pontresina, Switzerland. Pontresina is a small village located high in the Engadin region of Switzerland.
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23February
- Building of ‘Construction Logos’
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Construction refers to the building or assembly of any infrastructure on a site, which requires human labor, tools, materials and efficient management. In an era of globalization, more and more companies are emerging on the list. Among them, the construction industry has gained a massive recognition because of the high profit gains. This has led the mainstream construction companies to do all kinds of massive advertising relative to their company for the promotion of their buildings and ultimately for their business. These construction companies have their own signature style construction logos that present the customer the company’s services, projects, mission and expertise.
Elements of Construction Logos:
1) Colors:
Construction logos must not integrate too many colors as it will become too busy and lose the simple appeal. Even the colors used in construction logos, should be enchanting and motivating for them to attract clients. Examples of such colors include: red, green, brown, and white. Construction logo colors should look good from large distances.2) Fonts:
Fonts are an important element in a logo. They highlight the company’s name and its mission to the people. That’s why fonts are crucially important in the designing of construction logos. Images used in these logos might cover the name of the company. Fonts used in construction logos should be bold, highlighted and compliment the logo.3) Style:
The style of the construction logo must be simple but expressive and related to building and landscaping. The style should also accolade the whole icon and express the relevancy of its idea with the company.Looking to Find a Logo Design Company? Browse LogoBlog
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22February
- Steps to Register Trademark Logo
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To register a trademark logo some necessary steps should properly be performed. If you have already made your company’s logo or the logo for your client, be sure to follow the following steps for registering trademark logo.1) The first and foremost step that has to be taken to successfully register trademark logo is to do a design search. A design search refers to performing an authenticity research of the logo so that it does not contravene upon an already existing company logo design. This can be done by professional trademark attorneys, which brings us to our next step; hiring a trademark attorney.
2) A trademark attorney is responsible for market research with reference to your company’s trademark logo and can provide you with valuable advice on many aspects of trademark filing and services. The lawyer will also inform you about whether a logo exists that is similar to yours. He or she will then tell you if it is safe for you to proceed with the designed trademark logo as your company’s recognition. Thus, it is important for you to hire a good trademark attorney before you register your trademark logo.
3) Then comes the filing procedure. Again, the services rendered by the trademark attorney will prove to be very useful in this step and sometimes a must. The filing procedure isn’t just one giant step towards a successful trademark logo, but rather a set of steps for registering.
Therefore, this step can be further divided into sub-steps:
a. The first step towards a proper filing of a trademark logo is to mention the correct name and address of the person to whom the related correspondence will be sent. It could the company’s chairperson, CEO, Director, or any other managerial-level personnel.
b. It is also significantly important to provide the proper and relevant description of the goods and services provided along with the trademark logo. Mention the description that will reflect the company’s product mission, expectations, benefits and offerings but in distinctive manner.
c. You have to submit the application, a fee (usually $335) for processing of the file that is a modest amount compared to the benefits gained by registering your company’s trademark logo.
d. Finally, a clear and legible illustration or sample of the trademark logo should be submitted with the application.
Though it may sound futile, it is however, an important step for your trademark process. Registering your logo will not only protect your trademark logo from being copied by others, it will also give the logo numerous benefits including, but not limited to, recognition, security and reliability.
For more information about registering ‘trademark logo’ in United States, visit: http://www.uspto.gov/
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21February
- Destination: Travel Logos
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Men have traveled far and wide to witness the works of God, learn new languages, experience new cultures, taste new cuisines, or just for leisure. With the improvements in technology, it has now become more economical and less time consuming for people to travel from one place to another for whatever reason. This advancement has given birth to tourism companies and traveling agencies who now offer almost all the services related to traveling. From hotel reservations to transportation arrangements, these companies have emerged as a single stop for tourists wanting to visit other countries.
Elements of Travel Logos:
Since logos are the symbol of a company’s identity, it is important for travel companies to have their own travel logos. The main idea of travel logos is to portray the tourism activities that the company offers while focusing on the services (ticketing, visa drop box, etc.) that the company provides. Following are the elements that travel logos must have:
Colors:
The colors used in travel logos are associated with the nature of the places they deal with. Most companies have color red, purple, green and/or blue in their logos. These colors though not necessarily related to the destinations; do represent every aspect of a country.Fonts:
Travel logos have fonts that reflect the ethnicity and cultural perspectives of a particular destination. However, there is no strict rule concerning the typeface of fonts in travel logos. It can simply go with the whole façade of the logo rather than relating to some aspect/s.Style:
There are many styles that can be employed in travel logos. For instance, a travel logo can have the images and name of the services on its logo; or it can carry the map of the country or its counterpart. Yet the style should be simple to recognize, easy to understand and relevant to the logo.Although, travel logos have the same three elements (colors, fonts, style) as the rest, there are different approaches and ideas behind its designs.
Images References:
Logo of ‘Travel Buddy’ taken from www.mpumalangatourism.info/news/archive_august2003.html
Logo of ‘Travel Smart’ taken from www.latrobe.edu.au/alumni/newsletters/enews19.html
Logo of ‘Canada One’ taken from canadaonetravel.enetpages.com
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