Archive for January, 2007
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26January
- The Best of 2006 Logo Trends
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With the end of yet another year, there was an end for yet another trend that had been taking over almost every aspect of our lives. From the causal clothes to party wears, from celebrities to latest fashion trends and even to logo trends, things never remain the same. Yes! At first I was sure too that there isn’t any term like “logo trends” ever exists so how can there be a change? But I was immediately corrected from my ignorance of knowing that there is a whole competition for this “logo trends” cliché.
And why shouldn’t, I ask myself, there be logo trends? There are limitless logos that exist in the world and all can’t have different styles. So, I sat down to have a look at the last year’s Logo Trends at www.logolounge.com and found that many logos deserved better rankings and many don’t. Let’s look at some of the best logo trends of 2006 from my perspective.
BEST LOGO TREND RANKINGS:
1. Embellish
This has to be one of the best logo trends ever. The elegant art and fine details are responsible for it being top on my list and attracting viewers. This genus of logo trends verbalize to a younger generation and offer the true artistic essence of the brand.
Design Firm: Hammerpress Client: The Darling Room
Design Firm: Howerton+White Interactive Client: Buffalo Saints.1. Dry brush
I had to rank this logo style to top too because it’s equally competitive and artistic like the embellish ones. These logo trends however simpler than the previous one’s, challenge to be both graphic and mortal at the same time.
Design Firm: M3 Advertising Design Client: Osaka Sushi
Design Firm: Cheri Gearhart Graphic Design Client: Sarah’s.3. Filigree
The filigree trend logos express quality, status and authority of a brand. Its appearance gives a sense of reliability and command that adds further value to its application.
Design Firm: UNO Client: Minneapolis
Design Firm: Cato Purnell Partners Client: Bank West.
4. Splat
This could have been in the top three, but the splattered image doesn’t really goes with every brand. This type of logo trends utters a strong chaotic voice that captures the visual concentration of the audience.
Design Firm: Hesse Design Client: 2006 FIFA World cup
Design Firm: KOESTER Design Client: Q ink.
5. Vivid
Bold, artistic and simply beautiful. Hues are more vibrant, and many logos are represented by the full range of colors. This led me pay extra attention to the name of the brand and thus this logo trend successfully fulfilled the idea to capture the attention.
Design Firm: Duffy & Partners Client: The Bahamas Ministry of Tourism
Design Firm: Cato Purnell Partners Client: BenQ.
6. Overlays
I really like the clarity of colors and transparency in these logos. The multiple flat layers give life and saturation to the transitions in the logo. The artistic impression present in these logo trends rely on the illusion of an inner light which make it a driving factor.
Design Firm: Iconologic Client: 2006 Winter Olympic Games
Design Firm: Brandia Client: TAP Portugal.
7. Blankets
At no. 7 we have, the Blankets logo trend. The ‘rippling in the air’ effect of a draped textile helps play out symbology in a clear but fine manner.
Design Firm: SD Graphic Design Client: Crabtree Lane Studio
Design Firm: Chimera Design Client: Aquacon.
8. Glow
There’s something interesting about this type of logo trends. The technique employed in the creation of this type of logos turn ordinary logos into something special with certain softness, and this is truly attractive.
Design Firm: Felixsockwell.com Client: Firefly
Design Firm: Kaimere Client: Fairmont Hotels.
9. Blenders
Doesn’t this logo trend give you a sense of being swallowed by a black hole? The images are brilliantly blends with the text which makes the logo a favorite among the designers.
Design Firm: Brandia Client: Galp Energia
Design Firm: Shift Design Client: BP 75 Years.
10. Transparent 3D
These logos are made from transparent layers that give shades and highlights to the whole image. The lightning effect is rather engaging and the surfaces are tactile and textured.
Design Firm:Gardner Design Client: MVP Architecture
Design Firm: Shift Design Client: SDNM Originário.
Get more information on Logo Design
About the Author: J. Witte is the Vice President of Operations at an online logo design company, Logo Design Guru, which has designed over 7,000 logos.
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17January
- Things to consider in designing a logo
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Your business logo has everything to do with your company’s corporate image and helps in building your brand identity. Your business logo is the means to achieve your business goals and that is why you should always keep some things in mind while designing a logo.
Designing a Logo: The purpose
We see many company logos that are famous the World over but incidentally some business logos fail to do what they are created for. The reason behind this may not be the product or service but the reason may basically with the logo design itself.Designing a Logo: Things to Remember
When designing a logo do remember the following things that will help you to get a creative logo design and will also help to create brand image and corporate identity.• The purpose of designing a logo
To create brand awareness
To create business or corporate identity
To build market identity
To build consumer awareness• The relevance of designing a logo
Logo design of your company must have relevance to your product and services
• Future outlook
You must keep your mind on the future growth of your company while designing a company logo
• Target market
Study the market segment your product is targeted too.
• Study your competitor’s logo
What is your competitor doing? You will be studying your competition’s marketing strategies. The best is to study their logo design and study all factors described herein
• Customers Demographics
Demographic study of your customers is really very important. This will help you to study the behavior and life’s pattern of your target audience.
• Flexibility to adapt to the market and companies strategies changes
Your new logo design should have the flexibility to adapt to the market, organizational or marketing strategy changes.
• Logo design should be easy to remember
Your product can be an instant winner if your creative logo design can be easily memorized by your target audience.
• Capacity to Engage Customers
Your logo design should be able to engage the target customers. Once customers are engaged, they will definitely want to know more about the product. This will increase viewer to customer conversion ratio.
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08January
- Creating Unbeatable Brands
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What does it take to create unbeatable brands? Creating unbeatable brands is not a short time work. Ingredients of successful brands are:
a) Creating a product that suits customer’s requirements
b) Develop an eye catching and purposeful logo design
c) Quality of the product
d) Focus on after sales service – Back up Operations
e) Positioning and repositioning
f) Reaching out to customers.Create a product that suits customer’s requirements
The core step to build a successful brand is that you should have a product or service to offer. You have to sell to the customers’ needs and not focus on what you need to sell. Your product should contain all elements to satisfy your target customers’ wants, giving them a strong reason to buy.
Developing a good, creative logo design
A good product is recognized by its logo. Your product and your logo both combine to make a successful brand. Harley Davidson, BMW, Toyota, Coca Cola and Pepsi are some of the very good examples of successful brands.
Quality of the Product
No one wants to buy faulty products. Your product should be fault free and should provide good value for money.
Back up operations
After sales Service, home deliveries, store returns, claims are all back up operations that creates customer confidence. As a part of long term strategy a company must focus of the back up operations to help a build strong unbeatable brand.
Product Positioning and repositioning
This means position your product achieves in the eyes of your target market. Product itself, product name (Brand name), Quality, Back up operations, warranties guarantee and packaging help in brand positioning.
Repositioning occurs with the change in customers’ needs or you bring a change in attributes or when your product attains maturity, you reposition it to hold it from entering into a declining stage.
Reaching your customer
Advertising brings awareness to customers. It is the best means to reach millions. So people Follow the footsteps of the master brands. It really depends on your budget. As marketing gurus say “Throw enough mud on the wall, so some of it sticks”
A well designed logo coupled with good quality product and enough advertising will definitely help in creating unbeatable brands.
Posted in Branding Tips | 3 Comments »
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05January
- Better Branding through Logo Design
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Logo design is the basic element in branding. It appears on your product, its packaging, advertisements, company’s stationary, bill boards, promotional materials etc. Repeated appearance of your logo builds an image of the product in the eyes of the customers.
Though branding of a product constitutes number of factors among which effective logo design has gained vital importance. Your logo should have the quality of being memorable and easily recognizable. It should convey what your company and your product is all about.
Initial financial crunch lead the entrepreneurs to get the logos designed by brother, sister, cousin or friends. You may save money on getting your logo designed by an amateur graphic designer who might miss the core concept of logo designing. You will end up getting a logo which is misunderstood by the general public. This may lead to the failure of your product and brand.
“Get a free logo”, “Logo design in 2 hours”, “Fast and cheap logo designs” are some common tag lines you come across when you start searching for a logo design company.
Nothing comes for free, logo designed in 2 hours will lack depth and understanding and a cheap logo might prove expensive in the long run. All of these attractions will lead you to major nightmares of branding.
Getting your company logo made by a professional logo designing company is the only and final solution. This will help you a long way in branding your company and its products.
Posted in Branding Tips | 5 Comments »