TOP 10

Alphabets are the first thing we learn when in a pre-school. It is because these alphabets are the basic constituent to make a meaningful sentence. Similarly, without knowing the ABC of design, you cannot create a meaningful logo design. But did you ever imagine words could be so much entertaining to deal with? Well Ji Lee, designer and creative director at the Google Creative Lab has proved this through his wonderful adaptation of words as literal images.

It is said that a picture is worth a thousand words, but for creative designer Ji Lee, only one word is enough to draw the entire picture. In his famous book titled “Word As Image”, Lee describes how a word can be twisted and turned into a meaningful symbol or wordmark. For example, the word “ROBBERY” can be shaped into a robbery scene where Y is a man with his hands up in the air and E hold an ‘r’ shaped gun. Lee has portrayed over 200 similar concepts in his interesting book.

Following are 20 of his most playful and inventive creations that can be used as inspiration for making typographic logos.

1. Christmas

2. Clock

3. Collapse

4. Comedy Drama

5. Cough

6. Elevator

7. Eliminator

8. Gravity

9. Horizon

10. Idea

11. Ill

12. Parallel

13. Pirate

14. Rest

15. Robbery

16. Smile

17. Spiderman

18. Tsumani

19. Vampire

20. Van Gogh