Categories: Inspiring Logos, Logo design
Written By: Nora Reed
There are three generic methods of creating a logo design. The first comprises of using symbol or pictogram to represent a company’s identity. Second technique of creating logos includes the use of clever fonts and typography to spell out the company name. The third approach is a combination of both symbol and typography. The decision on whether to use a symbol or wordmark logo depends on the nature and scope of the business.
Typographic logos are used for companies whose name is inimitable and exclusive. With clever use of fonts, you can facilitate the target audience in remembering your brand identity. For instance, The Coca-Cola logo has reinforced its corporate identity by employing an exclusive and distinctive typographic logo. Similarly, FedEx logo is also a brilliant example of typography in logo design. By skillfully using the fonts, the designer has incorporated an arrow between ‘E’ and ‘x’ to signify progress and continuous growth.
To provide you with inspiration on how typography can be cleverly used in logo design, here are 26 fresh and inventive typographic logos: