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New “Gap” logo creates GAP among its customers – Redesign Blunder!!

Categories: Famous logo design, Logo design, logo design inspirations

For the past 20 years, GAP has been universally recognized by its trademark GAP logo inscribed inside a blue square. The logo developed into a fashion icon. But a week back, GAP decided to risk its longstanding brand image by rolling out a new “contemporary” logo design. It is speculated that Laird & Partners is behind the rebrand. (Interestingly, they haven’t included the new ...

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