New “Gap” logo creates GAP among its customers – Redesign Blunder!! |
Categories: Famous logo design, Logo design, logo design inspirations
For the past 20 years, GAP has been universally recognized by its trademark GAP logo inscribed inside a blue square. The logo developed into a fashion icon. But a week back, GAP decided to risk its longstanding brand image by rolling out a new “contemporary” logo design. It is speculated that Laird & Partners is behind the rebrand. (Interestingly, they haven’t included the new ...
Oct 11, 2010
