Starbucks is a company which is well known in the West. Our mind goes straight to coffee as soon as our eyes rest on the Starbucks logo.
The Starbucks logo shows a green band with 2 stars and a crowned Siren in the center of the logo. It is strange but attractive and very well recognized.
Brief History of Starbucks Logo
Howard Schultz worked for Starbuck introduced is espresso bar concept and established is own espresso store by the name of Il Giornarle. He purchased Starbuck in 1987 from the two remaining owners of Starbucks Coffee.
After acquiring the business, he decided to merge the logos to establish one brand under the roof and title of Starbuck.
The band of Starbucks logo and the stars comes from Il Giornarle logo and the Siren comes from original logo of Starbucks.
Since 1987 Starbucks logo has gone through many changes. The naught image of the Siren has now changed quite a bit. She remains there, in the center of the logo. But now her hair covers her body but the ends of two tails by the side of Siren’s face are still there.
Evolution of new redesigned Starbucks logo
Some years back, Micheal Parent, a student of marketing management and a graphic designer, noticed that females felt uncomfortable while holding and being around Starbucks items. This intrigued him to conduct a study.
Micheal surveyed different locations of Starbuck’s outlets and spent time there, sometimes conducting interviews and rest of the time carefully observing the customer behavior pattern. Conclusions that were drawn from his survey were that the Starbucks logo needed an improvement.
He redesigned the Starbucks logo and tested it effectiveness. The new redesigned logo of Starbuck was liked by people especially females which meant that Starbuck’s income could increase many fold with the inflow on female customers.
Micheal Parent sent his newly designed Starbuck’s logo to the president of the Company along with his findings and Starbuck got their new logo with green band, which we see today.
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| The original Starbucks logo |
The new Starbucks logo |
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