1.audi 2.amazon 3.myspace 4.coca cola 5.blackberry 6.caterpillar 7.disney...20 Redesigned Logos of 2011 – An Annual Roundup! |
Categories: Logo design, Redesigned logos
Written By: Nora Reed
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The purpose of a logo design is to communicate the company message across to the intended customers. But if your identity loses this core function, then it is time for a definite change in logo design. Every logo designer strives to design logos that are timeless and eternal. But as consumer preference and tastes change, the need to update the corporate image is imperative. There are several reasons that may compel you to redesign your company logo. For instance, when a company is implicated in a serious controversy, its corporate image is devastated. In order to revitalize its lost identity, a new and fresh look is required. Similarly, a merger between two or more companies may also necessitate a corporate logo merger. There is also a possibility that your customers may start judging your identity as boring and lackluster. This also beckons a redesigned logo. Each year, several corporate identities go through various changes and modifications that necessitate an overhaul in corporate identity. This year, we also witnessed several renowned companies with redesigned logos. Today, I present a compilation of 20 logo redesigns that have taken place in the year 2011. |
1. Google Chrome Logo Redesign |
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2. Virgin Australia Logo Redesign |
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3. TNT Post |
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4. Eurostar Logo Redesign |
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5. Home Depot Logo Redesign |
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6. eHOW Logo Redesign |
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7. TechCrunch Logo Redesign |
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8. ZEE TV Logo Redesign |
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9. Ben Sherman Logo Redesign |
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10. Heineken International Logo Redesign |
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11. Swiss Airlines Logo Redesign |
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12. JCPenney Logo Redesign |
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13. Channel Five Logo Redesign |
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14. Play.com Logo Redesign |
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15. Toastmasters Logo Redesign |
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16. Alzheimer’s Australia Logo Redesign |
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17. The Comedy Network Logo Redesign |
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18. NBCUniversal Logo Redesign |
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19. THQ Logo Redesign |
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20. Starbucks Logo Redesign |
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If I have missed out any logo redesigns that have taken place this year, feel free to drop them in comment box. |
December 13th, 2011 at 4:01 pm
While most of these upgrades are pretty decent if not great…
Channel 5, Toastmaster and NBCUniversal are really terrible!!!!
Channel 5 and Toastmasters were not really great logos to begin with but NBCUniversal went from being great to plain boring… who made that decision anyway??
December 13th, 2011 at 10:19 pm
I’m surprised at how many of the new versions of these logos I really like!
December 14th, 2011 at 4:07 pm
You do know that the Home Depot one was an April Fools joke by another logo blog right?
December 15th, 2011 at 10:09 am
Someof them was a mistake. Starbucks is definetely one of them
December 20th, 2011 at 5:26 am
Jason,
I follow that “other blog”
I’m pretty sure most of these were featured there…
January 10th, 2012 at 6:17 pm
Wow i hate NBC Universal’s! It was so cool before. And eHow i just don’t get. Way better before. Some companies re-design their logos too often and for no reason. If it’s good, why change it?
January 31st, 2012 at 7:19 pm
As a longtime Toastmaster I HATE the new logo….it’s terribly generic looking.