Established in 1810, Peugeot was started by the Peugeot brothers as a steel manufacturing plant. In 1889, Armand Peugeot introduced the first Peugeot automobile, a three-wheeled steam-powered car, which led the company to manufacture cars on a broader scale. Peugeot is now the second largest automaker in Europe and one of the biggest automobile companies in the world.
Since the establishment of Peugeot steel foundry in 1810, Peugeot logo has become a widely recognized brand image. The first Peugeot logo was designed by Justin Blazer in 1847 for the saw blades and steel products of the company. The Peugeot logo symbolized ‘the three qualities of the Peugeot saw blades: the toughness of the teeth, the flexibility of the blade, and the speed of the cut’. In 1858, the Peugeot logo was registered as the trademark of Peugeot Bros. To distinguish the quality of its tools, the company created three different versions of Peugeot logo for its products. A lion, with or without an arrow in the Peugeot logo was used for high quality products; a ‘crescent moon’ in Peugeot logo was for second category products; and a hand was added in Peugeot logo for third category products.
On some cars “unofficial” lions made their appearance: ‘the Baudichon lion in 1923 and the Marx lion in 1925. In 1932, the Lion graphic in the Peugeot logo, was modified to suit the advertising and exhibition needs of the time.
Following the launch of the 203 car, the Peugeot logo experienced another renovation of “the heraldic lion”. It reared up on its hind legs to adopt the familiar posture of the lion on the coat of arms of Franche-Comté that commemorated the company’s birthplace.
In 1965, the Peugeot logo endured another change with just the lion’s head retained on a triangle shield and later in a square. Ten years later, to reinforce its logo, Peugeot restored its heraldic lion with a refined design: the “Lion fil”.
In 1998, further amendments were done in the Peugeot logo. The paws in the lion and the color blue were introduced in the Peugeot logo’s design to symbolize power and balance and the long-term vision of the brand, respectively. It was also done to signify the brand’s value (sure, dynamic, and esthetic).
But the evolution of Peugeot logo did not stop there. To better reflect the brand’s ambitions, the “Blue Brand” version of the Peugeot logo was established in 2003. The newly modernized and metallized Peugeot logo had black added to the blue to show the lion’s shadow.
For more than a century, Peugeot has introduced innovative automobiles and products. Undoubtedly, Peugeot logo is a perfect example of the company’s pioneering pursuits.
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