Categories: Logo design, Logo Designer Tips, Olympics Logo
Written By: Nora Reed
Olympics 2012 which is being held in London is now being celebrated all over the world. The games and the athletes participating in the Olympics 2012 are the focus of the whole world. Everyone is thrilled to see the great show of showmanship accompanied by the sportsmen spirit evident amongst the participants. The art is also empowered by Olympics and have undergone a change. Artists all over the world are depicting magic moments from the 2012 Olympics. An artist named Gustavo Sousa is thrilled with the idea of using the symbolic rings which represent sportsmanship and competition. According to him, the rings represent union but he has also emphasized that the world is not perfect and the differences need to be clarified and understood in order to take the first step toward equality.
At Mother London, an ingenious Brazilian director has used the emblematic rings as the reflection of 5 different continents which take part in the Olympics every four years. The artist was inspired by the different colors of the rings which represent different cultures, traditions and way of living and the linking of the 5 circles as the union of these 5 different worlds.
16 prints showcasing 16 days of Olympics are known as “oceaniseuropeamericaafricaasia”. According to the artist, the process of discovery is interesting and revealing and anyone can figure out what these rings stand for as they go through the symbols. The artist has defined the blue circle; Oceania represents Australia and its approximate islands, Green show Asia, Red is for America, Black is for Europe and Yellow is for Africa.
Key: Blue is Oceania (Australia and its proximate islands); Yellow is Africa; Black is Europe; Green is Asia; Red is the Americas.