From humble beginnings to a promising future, Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry. Endorsed by superstar athletes like Michael Jordan, Andre Agassi, Roger Federer, the Williams sisters and many more, Nike is complimented by its mission of ‘bringing inspiration and innovation to every athlete in the world’. Simple, Fluid and Fast. These are the words used to describe the “Swoosh
” in the Nike logo that has become one of the most recognized symbols in the world. Nike's first logo design
was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected. The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, "When we go to battle and win, we say it is Nike.
" Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. Later, Nike's effectve logo design
got registered as a trademark in 1995 and has become the corporate identity of Nike Inc. Apart from that, the Nike logo has been a sole contributor in the overall success of the brand.