On June 28, 1928 when the two companies, Benz & Cie. and Daimler Motoren Gesellschaft (DMG), merged, they forever changed the history of the automobile industry. Established in 1871 and 1890 respectively, Benz & Cie. and DMG were competitive rivals at the beginning. But owing to the economic crisis of World War I, both the companies decided to enter a ‘mutual agreement’ to sell their products under each others’ names. Thus the famous Mercedes Benz logo was created and used on the products of both companies. The Mercedes Benz logo has now become one of the world’s most recognized brands that symbolizes class, style and personality.
The Mercedes Benz logo was originally created by Gottlieb Daimler and was featured in 1909. The Mercedes Benz logo consists of a simple depiction of a three-pointed star that represents ‘its domination of the land, the sea, and the air’. After Daimler’s death, his partner, Wilhelm Maybach, took over the company and sold many Daimler cars with the help of Emile Jellinek. Following the success of Daimler cars among Jellinek’s wealthy acquaintances, Jellinek suggested Maybach to create light, lower and more powerful cars which he named after his elder daughter, Mercedes. That’s how the Mercedes logo got its name. After the merger with Benz & Cie., the Mercedes logo was introduced with an addition of the Benz laurel wreath in 1926 to signify the union of the two firms.
Since then, the Mercedes Benz logo has been the brands corporate identity and can widely be seen all over the world. The Mercedes Benz logo has become synonymous with high class and speedy automobiles.