Madrid 2020 Olympics Logo – A New Controversy! |
Categories: Olympics Logo
Written By: Nora Reed
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It seems like Olympics logo evolution is destined to go from bad to worse. Following the ongoing controversy of this year’s Olympics logo, another one has wedged up in a hullabaloo of its own. Yes folks, I’m talking about the Madrid 2020 Olympics logo that has caused quite a stir in the local and international community. |
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| In order to initiate its bid for the 2020 Olympics, Madrid rolled out its official identity that will be used throughout the bidding process. But minutes after it’s unveiling, the logo design was severely criticized by the Spanish media and local people alike. |
• Designer of Madrid 2020 Olympics Logo: |
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The identity was the result of a logo design contest organized by the Spanish Olympic Committee and won by 22-year-old Luis Peiret, a graphic design student from Zaragoza. According to reports, the youngster Luis won the national competition to rack in €6,000 for his design. He created the typography to spell out M20, but as reported by some news agencies, a Spanish company named TAPSA considerably altered the design. They incorporated an inaccurate accent on the ‘i’ of Madrid and changed the colors which made the logo appear ‘20020’. |
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| The designer is already furious with the changes made by TAPSA and said: |
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“That is already a problem in the study that has redesigned; (the alleged failures) are not my fault. I had not seen them until today and I got a good surprise.” |
• Copied From Doll Company Logo: |
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If you think London 2012 Olympics logo was the most controversial logo in history of Olympics, think again. Macaisa, a company that manufactures gay pet dolls alleged that Madrid 2020 has copied the logo and a feature from their dolls. Upon close inspection hair of the dolls named Gayskelly and Spaggayti vaguely resembles the shape and colors to the Madrid 2020 Olympic logo. |
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The company management said in an official statement: |
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“We believe that this resemblance is a fortunate coincidence, which in any case can only be positive for the project launch and Spaggaytti, Gayskelly pets whose goal is to make Diversity and Standardization which fits perfectly with the spirit of the Olympic Games.” |
• Your Verdict: |
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Do you think that the similarity between Madrid 2020 logo and Macaisa logo was intentional? Or was it purely coincidental? |
April 10th, 2012 at 1:21 pm
I think you’re confusing 2020 with 2012 here and there in this post.
April 11th, 2012 at 1:02 pm
LoL! This is hugely interesting! I too, like others have heard of the chaos related to this controversial logo. hope it does not do much harm to the Olympic fever worldwide.
April 12th, 2012 at 2:08 am
At first place please make sure, Is it Madrid 2012? Your headline says Madrid 2012 but in logo its 2020.
GopsokLa
April 24th, 2012 at 1:04 pm
This logo is not looking the work of professional graphic designer. Creative logo designer didn’t do work like this. This logo is not eye catching. But if this logo is approved for Olympics then there is not an issue that this logo is not liked. Because Olympics is well known sports event and lots of people enjoy its season.