A Adobe Acrobat
A tool used for creating and viewing PDF files.
It is a technique usually used for displaying bitmap file. It is the process of setting pixels close to the intermediary Color where the edges cross the pixels, giving the diagonal edges smooth look.
Any part of a lower case character which extends above the X-height.
Gray scale channel of 8 bits, used for saving selections.
Movement created by combining images.
Animation saved as a graphic interchange format file. It is graphic image that moves.
Active Server Pages (ASP).
Tool or computer application that is used to create dynamic and interactive web pages.
Header or title of magazine or periodical publication and a Web page. Graphical advertisements are placed in banners on web sites.
A process of giving raised appearance by using highlighting colors and shadows.
A graphic image stored as specific pattern of dots.
Extending the colors outside the desired area. The printer then cuts of the extra area to get the desired color presentation.
Software for accessing, viewing and managing web pages.
C Cast Shadow:
A method of adding emphasis on a particular thing. Cast shadow can be used in different angles to create a 3D effect.
Images or artwork sold or distributed for using in publication.
4 initials that stand for C= Cyan, M=Magenta, Y=Yellow and K=Black.
Achieving a pleasing appearance after the line has been set normally.
Cookies are the form of temporary files. They identify web site users/visitors.
An option of cutting unwanted parts of an image or photograph.
Cascading Style Sheet is a feather in HTML.
DHTML is an extension of HTML. It stands for Dynamic Hypertext Mark-up Language.
Decorative or large fonts and other graphic elements used in presentation.
It is process of presenting an image is such a way that it appears to have more colors than it actually does.
Domain Name System – DNS translates URL text addresses into a numeric Internet address.
Dots per inch (DPI) signifies the resolution of the output. Out can be a printer or a printing press.
A navigational path that appears upon clicking on the main menu item, giving or displaying specific lead to links contain in a web site.
Shadows that appear below or around the image or text. Illuminating the image or text or giving 3D effect.
Technique of mixing 2 colors. This brings a richer tone to the image as compared to monotone graphic.
Adding a dimensional effect to the image or graphic design. It gives a feel of the image projecting out of the printed space.
Error message that appears when a web page is not found on a server.
A process of saving file in a format that can be opened in other programs.
A process of applying a blur to images. This process dissolves the area of the image on which feather is applied.
Software that adds movement or animation to browser independent graphic images.
Program used to identifies missing fonts, embedded graphics, bad traps, and many other possible problems.
Source of collecting information from the viewer or user.
Attributes added to a type face like bold, size, and style etc.
A frame is a single graphic image in a sequence of graphic images.
File Transfer Protocol (FTP) allows sending and receiving file from one computer to another via Internet.
(Graphic Interchange format) GIF images have very small sizes. It displays 256 colors. GIF is the most widely used graphic format on the web.
Surround an image by soft or bright highlighting.
Gradual transition of colors is called gradient. Gradients create dept and special effects like metal etc.
Art of communicating a message, idea or concept visually through text, images and various designs.
A color mode in which Black and White colors and in combination. Grey Scale, as the words tells us, has various shades of Grey, Black and White.
Graphic User Interface
allows user to use graphics, picture and icon instead of text.
A tone that is halfway between highlight and dark shadow. The tones are broken up by fine screen into different sizes of dots.
Line on the top of the body of content which is in big and bold fonts.
A number system used for web colors. The first six numbers used in this 16 based numbering system are 0-9 and the next 5 are A-F.
(Hypertext Markup Language) Standard language used to communicate with internet.
A term used for color.
Electronic linking of pages of a web site or linking web page of one web site to other web sites.
Text used in Hyperlink. Hyper text causes documents or other web pages to be displayed.
I Image Map
One image containing multiple hyperlinked icons or images.
A technique of retrieving images in different stages, with rough image appearing first and gradually getting more refined.
Fonts with a tilt the right. (
A language used for creating animated dynamic web pages relating to graphics and navigation.
File format to store and retrieve images.
A process of reducing space between letters to improve appearance of written text.
It is an image placer which represents the placement of image when the image is printed.
Slightly overlapped and adjacent printing of one color with the other color.
orientation of document. In this style document width is more than its height.
The process of avoiding white line between the two links, it is usually used with know outs.
It is the vertical spaces between lines of text.
Letters of a word toughing each other.
Abbreviation of Lines per Inch.
A symbol, mark, or identifying name.
Placement of images at the top of web page. It indicates to the users about what page is being used.
These are HTML tags used for web page owner or web masters reference. This contains the title of content, description and keywords being used on the web pages.
Refers to movement of the mouse pointer over an icon, text link or menu.
Combination of video, music, lighting, CD-ROM and the internet for learning, work or teaching.
N Neon Glow
Effect of neon lighting given to a graphic image.
The space where the figure isn't occupied by type or graphics.
O Objected-oriented (mode)
Draw graphics mode. A set of algorithms describe graphic form in abstract geometrical terms, as object primitives.
Tracing of the outer edge of text or a graphic image.
P Pantone matching system
(PMS) Used for matching and blending colors.
Portable Document Format commonly known as PDF. This format helps to use the document at any platform and retains the fonts, format and layout.
Stands for Hypertext Pre-Processor. It enables programmers to create dynamic web pages that interact with databases.
Pixel is the short form for PICTURE ELEMENT. Pixels are small dots that make up the images on computer display.
Portable Network Graphic (PNG) is a graphic format that does not loose any detail when it is compressed. These formats can be compressed about 5% to 25% better then GIF files.
Pixels per inch. (PPI) It is a measure of pixels displayed in an image.
Printer fonts are the fonts used by the printer for printing.
A process of combining or matching 4 colors Cyan, Magenta, Yellow and black to recreate thousand of colors. By using halftone photographic colors can be obtained.
Generally refers of inquiry. It is a mechanism or system of submitting request and retrieving information from databases.
Video streaming technology developed by Apple. It can be used for Windows and Macintosh.
R Radio Button
A method used in printing where background color is generally black color or where background becomes inked and the image and lettering appears in the color of the paper.
RGB is a color mode that stands for RED-GREEN-BLUE colors that are used on computer display.
A term is used in Internet Advertising where advertisements displayed web sites that are made of flash, shockwave, audio and videos and other interactive resources.
Publication design made for the client’s first review. These are actual size sketches containing more details.
S San Serif
Means “Without Feet”. Sans Serif is the font or type face that lacks the strokes on the end of letters. Arial, Verdana are examples of San Serif type faces.
Intensity of color. It refers to the degree of difference from gray. High saturation will appear to be bright and low saturation will appear dull.
A program used for searching documents (Web pages) from the internet. Particular set of keywords or keyword phrases are used and the program returns with search results found for those specific key words.
Meaning "little feet." Common serif typefaces include Times Roman, Garamond, and Palatino.
Over exposure that results in reversal of a photographic image.
Refers to the use of solid color. A term used in printing when each color is printed with its own ink and not going through the process of using CMYK colors.
A page layout that is used in creating a document for word processing, web or desk top publishing. It is a file used for storing margins, tabs, fonts, headers, footers and other layout settings for a particular category of document.
A set of characters used in the mark up language for providing formatting information of a document.
A preformatted page or design that can be changed or customized to the users requirements.
A feature of using pictures and graphics with text. This is a feature supported by word processors.
A small or miniature presentation of image or page. By clicking this small image, larger view of the image can be obtained.
Typing styles created for printing of alphabets, numbers, punctuations, and special characters.
URL stands for Uniform Resource Locator. A URL address is used for locating a web site and other web resources. e.g. http://www.companyname.com
Stands for Unique Selling Proposition. This refers to the specific offer placed by seller to the customers. This offer of sale is different than the other sales offers given by other sellers.
V Vector graphic
It is a graphic format that uses lines and shapes called paths. Vector graphics are resolution independent and be zoomed in or zoomed out with distorting the edges. Vector graphics are mostly used for logo designing and line art.
A technology used in electronic movement of images. Images are framed together in series to simulate movement.
W Web Site
Electronic pages in HTML containing pictures, images, text, audio, video etc. These pages can be accessed through internet and have a URL address.
The areas without text or graphics.
Extensible Hypertext Mark-up Language (XHTML) is a hybrid of XML and HTML. XHTML is compatible with HTML 4.01.
Stands Extensible Mark-up Language. Version 2.0 is the latest of XML.