Aliasing:
It is a technique usually used for displaying bitmap file. It is the process of setting pixels close to the intermediary Color where the edges cross the pixels, giving the diagonal edges smooth look.
Ascender:
Any part of a lower case character which extends above the X-height.
Alpha channel:
Gray scale channel of 8 bits, used for saving selections.
Animation:
Movement created by combining images.
Animated GIF:
Animation saved as a graphic interchange format file. It is graphic image that moves.
ASP: Active Server Pages (ASP). Tool or computer application that is used to create dynamic and interactive web pages.
A method of adding emphasis on a particular thing. Cast shadow can be used in different angles to create a 3D effect.
Check Box:
A graphical presentation on web page that facilitates viewer to choose a required service or submit replies. Through this viewer can make a single or multiple selections.
Clip Art:
Images or artwork sold or distributed for using in publication.
CMYK:
4 initials that stand for C= Cyan, M=Magenta, Y=Yellow and K=Black.
Color spacing:
Achieving a pleasing appearance after the line has been set normally.
Cookie:
Cookies are the form of temporary files. They identify web site users/visitors.
Cropping:
An option of cutting unwanted parts of an image or photograph.
GIF:
(Graphic Interchange format) GIF images have very small sizes. It displays 256 colors. GIF is the most widely used graphic format on the web.
Glow:
Surround an image by soft or bright highlighting.
Gradient:
Gradual transition of colors is called gradient. Gradients create dept and special effects like metal etc.
Graphic design:
Art of communicating a message, idea or concept visually through text, images and various designs.
Grey scale:
A color mode in which Black and White colors and in combination. Grey Scale, as the words tells us, has various shades of Grey, Black and White.
GUI:
Graphic User Interfaceallows user to use graphics, picture and icon instead of text.
Placement of images at the top of web page. It indicates to the users about what page is being used.
Meta-tag:
These are HTML tags used for web page owner or web masters reference. This contains the title of content, description and keywords being used on the web pages.
Mouse over:
Refers to movement of the mouse pointer over an icon, text link or menu.
Multimedia:
Combination of video, music, lighting, CD-ROM and the internet for learning, work or teaching.
Pantone matching system:
(PMS) Used for matching and blending colors.
PDF:
Portable Document Format commonly known as PDF. This format helps to use the document at any platform and retains the fonts, format and layout.
PHP:
Stands for Hypertext Pre-Processor. It enables programmers to create dynamic web pages that interact with databases.
Pixel:
Pixel is the short form for PICTURE ELEMENT. Pixels are small dots that make up the images on computer display.
PNG:
Portable Network Graphic (PNG) is a graphic format that does not loose any detail when it is compressed. These formats can be compressed about 5% to 25% better then GIF files.
PPI:
Pixels per inch. (PPI) It is a measure of pixels displayed in an image.
Printer font:
Printer fonts are the fonts used by the printer for printing.
Process Color:
A process of combining or matching 4 colors Cyan, Magenta, Yellow and black to recreate thousand of colors. By using halftone photographic colors can be obtained.
Series of buttons displayed on screen that allows one selection to be made from multiple choices available.
Reverse:
A method used in printing where background color is generally black color or where background becomes inked and the image and lettering appears in the color of the paper.
RGB:
RGB is a color mode that stands for RED-GREEN-BLUE colors that are used on computer display.
Rich Media:
A term is used in Internet Advertising where advertisements displayed web sites that are made of flash, shockwave, audio and videos and other interactive resources.
Rough:
Publication design made for the client’s first review. These are actual size sketches containing more details.
Means “Without Feet”. Sans Serif is the font or type face that lacks the strokes on the end of letters. Arial, Verdana are examples of San Serif type faces.
Saturation:
Intensity of color. It refers to the degree of difference from gray. High saturation will appear to be bright and low saturation will appear dull.
Search Engine:
A program used for searching documents (Web pages) from the internet. Particular set of keywords or keyword phrases are used and the program returns with search results found for those specific key words.
Serif:
Meaning "little feet." Common serif typefaces include Times Roman, Garamond, and Palatino.
Solarization:
Over exposure that results in reversal of a photographic image.
Spot Color:
Refers to the use of solid color. A term used in printing when each color is printed with its own ink and not going through the process of using CMYK colors.
Style sheet:
A page layout that is used in creating a document for word processing, web or desk top publishing. It is a file used for storing margins, tabs, fonts, headers, footers and other layout settings for a particular category of document.
URL:
URL stands for Uniform Resource Locator. A URL address is used for locating a web site and other web resources. e.g. http://www.companyname.com
USP:
Stands for Unique Selling Proposition. This refers to the specific offer placed by seller to the customers. This offer of sale is different than the other sales offers given by other sellers.
Vector graphic:
It is a graphic format that uses lines and shapes called paths. Vector graphics are resolution independent and be zoomed in or zoomed out with distorting the edges. Vector graphics are mostly used for logo designing and line art.
Video:
A technology used in electronic movement of images. Images are framed together in series to simulate movement.
