Author's Description:

By Taylor Carter
Logo design for a future, in-the-works, granolla company called Wholly Granolly.

Idea Behind the Logo: Made with ingredients from sunflowers (green, yellow, and brown), this granolla is meant to be good for a snack at any hour of day, whether it be morning or the middle of the night (sunrise, moon.)

1 Comment

1. markus (October 24th, 2011 at 5:47 pm)

   Okay, typically Granola has no sunflower in it whatsoever. Rolled oats, nuts, honey that’s it.
   The over tracked “Wholly” loses balance against the over sized “granoly” and if you’re going to do that at least use some kerning to make it look balanced.
   Overall, there is NO unity of thought. When I see the “Granolly” part I see “Grandly” which other than size is not grand at all. What’s the deal with the second L being dropped below the base line as to create a 3rd focal point?
   You need more proportional balance and lose the Pun Intended, because it looks like a joke—literally.
   Find a focal point unify the type keep it simple. Like Nature.

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