Author's Description:

By Taboo Creative
We wanted to achieve our version of the Nike swoosh in the re-branding of Taboo. Creating something that expresses the versatility, longevity, creativity and cheekiness of Taboo in the simplest form possible.

Idea Behind the Logo: Whilst ostensibly an upside-down ‘T’, in a cleverly cultivated mind-game, what people see in the new logo is actually determined by their personal taboos. So though puritans will see a ‘T’ turned on its’ head, those with less clean minds may see something a bit more risky.

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