By Roberto Quiñones / Brand Session
Noveo Optic Center
Idea Behind the Logo: We developed the naming and brand development of this optic center.
Our client asked us to create a brand for its optical center in the city of León (Spain), where they will commercialize young and avant-garde glasses with trendy designs. Both the name and brand design are presented to the consumer in a casual and friendly language. To reinforce the verbal concept of “no veo” (“I don’t see”), the letters of the logo are blurred.