Author's Description:

By Susan S. Sowers
A logo that represents the global presence in wealth management and promote the name of the company, Dougherty Wealth Management. This client needed to move from a “company look” to a “corporate look”.

Idea Behind the Logo: It was important to reference the new logo from the client’s older logo but give it a fresh new look, more polished and sophisticated. The client wanted more of a “3D feel” rather than a flat color. The blue diagonals and curves represent global motion while the bold classic “D” promoted the name “Dougherty”.

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