Logo design acts as the nucleus of a brand identity system. Its core function is to communicate the meaning and purpose of the company in a graphical manner. But in some cases, the symbol isn’t enough to reveal the corporate identity. In order to extend the meaning within a brand, a tagline is employed. Taglines or slogans are short, precise description of the firm and usually consist of 3-5 words.
Creating logos with taglines helps a designer incorporate an extended meaning into the design. It also helps the target audience in remembering the brand. For instance, people recognize McDonald’s (read history of McDonald’s logo) mostly because of its famous slogan “I’m Lovin It”. Similarly, BMW explains its corporate identity through the tagline “Ultimate Driving Machine”.
For you inspiration, here is a collecting of 20 creative logos that use taglines to enlighten the company message: