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A simple logo design can sometimes become dull if created without a strong and relevant meaning. But then again, the best of the brands have simple but effective logos. Recall the famous FedEx logo desgin . Although it may look simple and naive to a layman, it has a brilliant concept with a hidden message incorporated using an “arrow” between the letters “E” and “X”. The arrow in the hidden logo denotes progress and advancement of the company.
This is one of the biggest challenges facing logo designers. Creating a conceptual logo design with a powerful hidden message is more vital than making a fancy logo design. This is because if a logo does not communicate the core meaning of the company to its customers, the brand will be unable to sell. One of the most popular techniques used in logo designing to create hidden logos is using negative space.
Following are 35 exceptionally creative hidden logos that have a message concealed within them. See if you can find them out.
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1 Here There:
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This hidden logo has two meanings. Reflection of the word “1here” creates the word “there” below to complete “1here there”.
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Mira:
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What would look like a human face has more to this hidden logo. The black negative spaces on the left and right side create two dog faces.
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Black Cat:
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If you see this hidden logo vertically, it will spell out "Black Cat". But if u look horizontally, you will notice that the negative space letter ‘C’ in both the words has been used to show the eyes of a cat.
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Hide:
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This is a perfect example of negative space. The "D" has been carefully hidden in the "HIDE". At first, the word "HIDE" can be read with the small "D" in white, but if you watch closely, the black space shows a "D" as well.
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AMAZING:
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A spectacular hidden logo that uses an actual maze to form the letters "M", "A", "Z", "E" , which compeltes the word "AMAZING".
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Countercurrent:
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As you can notice, the negative space between the four arrows makes another arrow that goes the opposite direction. It signifies the meaning of countercurrent logo.
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Helping Hands for Pets:
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This logo design is a very creative use of negative space that shows many animals within one another. Inside the horse you will locate a dog, a cat and a bird.
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Shit Talking:
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This is a weird but funny logo design. It denotes to quotes that are shaped in a way to create a toilet seat in the middle, while signifies the name of the logo.
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Old Drunk:
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Although the logo design may look like a plump man standing, but if you watch closely, he is holding a wine glass that can be seen in the negative space in the middle.
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Kolner Zoo:
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The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.
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Galant Shoes:
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Bulgarian shoe manufacturer Galant has a hidden logo with a circular black crescent and stiletto silhouette creating a strong capital G in negative space.
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My Fonts:
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At first glance, it may not look so impressive, but if you observe this hidden logo, the letters ‘My’ shows a human hand.
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Raven:
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This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative space in between contains yet another raven.
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Lion Bird:
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This is an energetic logo to show the strength of a business. It shows that a company is lion of their field and at the zenith as a bird.
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Zoorganic:
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This hidden logo has two messages concealed using negative space technique. Under the wings of the eagle you can see a horse and a wolf.
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Strength:
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Strength logo design uses a combination of illusion and negative space to incorporate a hidden meaning. The hidden faces are noticeable on the left and right side of the eaten apple.
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Oak Bros:
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You might see this logo design as only a leaf, but if you watch closely, you will see three heads under the leaf created using negative space signifying Oak bros.
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Hidden Cork:
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This hidden logo shows a wonderful play on the letters "h" and "c" to create a wine glass. Looking vertically, it also spells out ‘h’ and ‘C’. Also hidden in the glass is a cork.
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Safehands:
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Safehands is ideal logo for finance and consulting. It uses the negative space to create the S and the $ sign by showing the two hands coming in together.
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Pittsburgh Zoo and Aquarium:
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This hidden logo is one of the most creative uses of negative space. What may seem as a tree is more than that. If you look closely, you will see a gorilla face on the left side and a tiger face on the right.
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Project X Construction:
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It is a concept logo design for Project X Construction. It uses the FedEx concept of incorporating the arrow between‘t’ and ‘X’
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Mother:
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Reminiscent of the Families logo, this hidden logo shows a mother and child holding hands using the letter “M”
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Hands up:
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This hidden logo is a tricky one to understand. If you observe the letter “U”, you will see that it shows a person with his hands up.
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The Installers:
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This logo design is for anyone who does industrial/installing type work. The implied "I" is made up of two doors opening away from you.
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British Telecom ‘piper’:
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Many of you might not known this. The famous BP ‘piper’ logo has a hidden concept. The ‘listening/speaking’ idea in this logo symbolizes one person (in red) listening and another (in blue) speaking.
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A.G. Low Construction logo:
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In this logo, the name of the company is written in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty.
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Embrace Beer:
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This logo design uses the negative space technique to hide two beer bottles between the letter ‘B’. the letter B also creates an “E”.
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I Hate You:
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At first glance it may appear to be "I heart You". But the hidden logo has a different meaning. Amazingly the heart is twisted to spell out “Hate”.
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Truce:
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It’s somewhere in between an excellent use of negative space and an ambigram – using a font to spell the word “truce” that fits within itself when flipped upside-down.
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Logo:
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Using a bunch of squares, this hidden logo has wonderfully crafted the word "Logo" out of the boxes.This is what i call simple and sweet.
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ELECTRIC:
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This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric".
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Cats:
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The cats logo design displays imagination at its best. What may look as a cat stretching out but it is actually ladies heels. The cat is shaped beautifully to form a women’s sandal.
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Epirate:
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This is yet another creative hidden logo. The small cap letter “e” is shaped in a way to look like a pirate holding swords.
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Bones:
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A random and rough typography concept that uses all the letters in the word ‘BONES’, and create with half bones.
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MYSTERY LOGO:
In the end, I would like to bring to attention this mystery logo, I’m sure there is a strong meaning behind it, but I can’t ascertain it exactly.
For me it appears to be two wolves encircling in a way, to make the number "2"…what hidden message do you see in this logo?
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September 1st, 2010 at 4:42 pm
Excellent roundup… It is so fascinating to see logos with hidden messages.. I cannot choose the best as they all are equally impressive although, I’m sure most of them are not qualified enough to be a corporate brand
I see the same things as you do, or maybe the negative space has too many details which I think I’m overlooking…
September 2nd, 2010 at 5:54 am
wow!!!! nice hidden logo!!!!!!!!
great design!!!!!
September 2nd, 2010 at 7:03 am
Incredible inspiration in this post! So many cool animal themed logos… and I’m a tad animal obsessed myself.
I LOVE Pittsburgh Zoo and Aquarium!!!
Spot on with the two wolves… it’s what I see. very clever. very well executed.
September 2nd, 2010 at 7:11 am
Amazing Logos.
September 2nd, 2010 at 7:20 am
THANKS very usefull content ,good sharing
September 2nd, 2010 at 7:38 am
You forgot to point out the little cork floating in the wine in “Hidden Cork”.
September 2nd, 2010 at 7:50 am
Two wolves definitely looks like two wolves encircling one another forming the number two. Ingenious and inspiring!
September 2nd, 2010 at 7:50 am
On the Projectx logo, I think more than an arrow, there are some traditional masonic symbols, a triangle and calipers, that relate to engineering.
September 2nd, 2010 at 7:56 am
two wolves ,head and a hand aswell as the number 2
September 2nd, 2010 at 7:56 am
love the article.
took a few seconds but got it. nice one with the two wolves.
September 2nd, 2010 at 7:58 am
the negative space on the mystery logo kind of looks like a baby devil lol.
September 2nd, 2010 at 8:04 am
This is a really fascinating and inspiring collection of logos. Thanks for sharing!
My particular favourite from this list is the BT logo – it’s been around for many years but I’ve never appreciated it fully until now!
September 2nd, 2010 at 8:15 am
looks like a man with his hand towards his face in the 2 wolves logo
September 2nd, 2010 at 8:16 am
I see a face and a hand reaching up in the two wolves bonus logo, it’s in the top wolf in the negative space.
September 2nd, 2010 at 8:24 am
there is nothing MYSTERIOUS about the wolf logo.
jesus christ.
“For me it appears to be two wolves encircling in a way, to make the number “2″…what hidden message do you see in this logo?”
everyone sees this.. in the McDonalds logo, it look’s like 2 french fries are creating the letter M.. OMG??! WHO ELSE SEES THIS????
September 2nd, 2010 at 8:24 am
In regards to the 2 wolves, a google search on “two wolves logo” gave the explanation that it originates from a story an old man tells:
There are two wolves fighting in all of us, one stands for love hope care and happiness, the other stands for envy fear regret and lies.
-Which one will win? the children ask
-The one you feed
You’re right about the 2 the wolves form, but in the negative space you can see the old man telling the story, notice the bumps on the top wolf forming the eyes and mouth, with the negative space between the head and front legs forming the outline of a hand.
September 2nd, 2010 at 8:33 am
Wonderful logos. They help me to have more imagination outside the frame.
Everything you see, is not everything you have leaned.
September 2nd, 2010 at 8:53 am
if not the two wolfs maybe two tree Squirrels with acorn between them.
September 2nd, 2010 at 9:14 am
Fascinating and very imaginative but one wonders about the value of a logo if it requires intellectual effort to realise how clever it is. Perhaps I’m not intellectual or energetic enough…
September 2nd, 2010 at 9:27 am
Thumbs up …bravo
September 2nd, 2010 at 9:33 am
Very nice collection! Thanks
September 2nd, 2010 at 9:35 am
i like these logo alot it is very nice i hope to work in graphic design.
September 2nd, 2010 at 9:41 am
Hidden logo: It’s a woman with black hair and black bikini top.
September 2nd, 2010 at 9:48 am
That was awesome. In the wolves I see the 2 but I also see a toddler with his hand up its in the top wolf.
September 2nd, 2010 at 9:58 am
Loved Oakbros! How bout the Convax logo? http://twitpic.com/29dvvy
September 2nd, 2010 at 10:48 am
Did anyone see all the images in the negative space??
September 2nd, 2010 at 11:13 am
amazing collection.
September 2nd, 2010 at 11:29 am
[...] http://www.logoblog.org/hidden-message-logos-2010/ [...]
September 2nd, 2010 at 12:07 pm
The I hate you logo, the heart looks like a woman and man facing each other
September 2nd, 2010 at 12:32 pm
The two wolves logo obsiously show a women with black hair to me, it’s the first think I saw, the top wolf represent her hair and the other one help to suggest a black top with little clevage (right ear of bottom wolf) and apparent left shoulder (tail of the bottom wolf)
I don’t think we have to pay really close look on the details for this one but instead having a global look at it
September 2nd, 2010 at 12:48 pm
Except A “maze” ING would spell AMAZEING – which is wrong
September 2nd, 2010 at 1:08 pm
I found this from the supposed creator about the inspiration for the two wolves design:
An old man once told a story about the two wolves fighting in each of us.
One stands for love, care, hope and happines.
The other one is made of envy, fear, regret and lies.
-And which of them going to win?- asked the children.
-The one you feed.
September 2nd, 2010 at 2:28 pm
Beautiful logos. I’ve always loved the hidden logo concept. The two wolves logo shows a hidden baby and mother.
September 2nd, 2010 at 2:43 pm
The Bones Logo is genius.
Hidden: a man with a mustache and a with a half parted, half messed up hair…
September 2nd, 2010 at 3:14 pm
It looks like the number 2, two wolves encircling and a woman
September 2nd, 2010 at 4:04 pm
2 Squirrley
September 2nd, 2010 at 4:21 pm
Great logos. Really inspiring and demonstrate some very creative concepts.
September 2nd, 2010 at 5:33 pm
what about the washington state cougar logo and the The Spartan Golf Club Logo
September 2nd, 2010 at 6:01 pm
Two wolves… amazing
September 2nd, 2010 at 6:14 pm
How could you forget Spartan Golf Club? That’s the best one.
September 2nd, 2010 at 7:25 pm
2 wolves creates a women in negativ.
September 2nd, 2010 at 9:31 pm
Did you even read your very own link regarding the “mystery logo?”
“This story gave me the inspiration to create the Two Wolves brand. It has a visual impact, forming
the two figthing wolves, the number 2 and in negative – if you want to tell the story behind your logo – the old cherokee telling stories.”
Nice linkbait, but myfonts has been around for a while, so I have no idea how many of your “2010″ logos i can trust. meh, you got my eyeballs on your page, what do i know.
September 2nd, 2010 at 9:34 pm
At the Pittsburgh Zoo and Aquarium, you’ll also see fish (hidden in their logo design)
September 2nd, 2010 at 10:04 pm
For that first logo, the organization is actually called “One Here One There,” as opposed to “One Here There” as you have it posted.
September 2nd, 2010 at 10:06 pm
Thanks for the great Post – very COOL!!!
September 2nd, 2010 at 10:25 pm
Thanks for sharing this article. To be honest, I thought logos were usually boring. After seeing what a clever designer can do with designs like this, it makes me want to take a second look at graphic design.
September 2nd, 2010 at 10:48 pm
If you like these, check out the Spartan Golf Logo. It is better than most of the ones on this list.
September 2nd, 2010 at 11:54 pm
An old man once told a story about the two wolves fighting in each of us.
One stands for love, care, hope and happynes.
The other one is made of envy, fear, regret and lies.
-And which of them going to win?- asked the children.
-The one you feed.
This story gave me the inspiration to create the Two Wolves brand. It has a visual impact, forming
the two figthing wolves, the number 2 and in negative – if you want to tell the story behind your logo – the old cherokee telling stories.
September 2nd, 2010 at 11:59 pm
Was the Xerox logo actually designed to have an arrow or is there simply no way to have a capitalized E next to an lowercase X without forming an arrow.
Expedia, Exelon, Exxon also have arrows between the E and the x.
September 3rd, 2010 at 12:00 am
Based on the size of the tails, it should be called 2 foxes.
Great article!
September 3rd, 2010 at 12:24 am
Really great selection of logos with hidden images/messages. Oak Bros is very cool!
September 3rd, 2010 at 1:45 am
I always liked the Spartan Golf Logo:
http://i.imgur.com/niznr.jpg
(although I am not sure it’s a real company — not that “I (hate) you” is.
September 3rd, 2010 at 1:46 am
Nice Two Wolfs Logo,
The man reading the book.
Nice post.
September 3rd, 2010 at 1:48 am
Florida High Speed Rail logo. Hint: the train windshield….
September 3rd, 2010 at 2:56 am
My logo…threelibra logo also represents the libra zodiac connected via triangles (3 sides)
September 3rd, 2010 at 3:40 am
Nice roundup. I especially enjoy Lion Bird.
September 3rd, 2010 at 3:51 am
Awesome post .
September 3rd, 2010 at 5:06 am
Awesome ! Very Interesting and logical. It increases the thinking power in the logo dats the catch.Gr8
September 3rd, 2010 at 6:24 am
It’s a face also. 2 is the nose and the words “two wolves” are the lips.
2
–
September 3rd, 2010 at 6:46 am
Love this post. Very inspirational.
I personally like the Safe Hands and the AG Low logos.
The use of negative space in a lot of these is amazing.
September 3rd, 2010 at 7:41 am
Excellent collection of logos. and their hidden meanings.
September 3rd, 2010 at 2:10 pm
[...] http://www.logoblog.org/hidden-message-logos-2010/ [...]
September 3rd, 2010 at 2:22 pm
1 Here There also has an arrow at the R
September 3rd, 2010 at 3:57 pm
The negative space in the “Mystery Logo” to me looks like a baby clapping.
September 3rd, 2010 at 7:56 pm
the 1Here 1There logo has an arrow embedded betweens the Rs
September 4th, 2010 at 2:29 pm
Awesome logo’s man… how the hell do they think about the concept from scratch ??
I like that 2 fox logo d most…
September 4th, 2010 at 7:42 pm
The ‘Sh*t Talking’ logo isn’t a toilet seat (or at least not just a toilet seat). The negative space between the quotation marks forms a toilet.
September 5th, 2010 at 10:51 am
[...] um vaso sanitário sendo formado pelas aspas. Bacana, não é? No Logo Blog tem uma coleção de 35 logos escondidas do ano de 2010. Confere lá. Design & [...]
September 6th, 2010 at 7:47 am
The wolves looks like foxes at the first place, and it looks like a woman turned her face left (of the screen) and a low cut dress on…
September 6th, 2010 at 10:45 pm
[...] El listado completo se puede ver acá. [...]
September 7th, 2010 at 10:31 am
Great post,
Some really fascinating and clever logo designs there.
The two wolves logo is explained here – http://brandstack.com/logo-design/details/13191. Apparently the negative space si showing an old cherokee telling a story.
September 7th, 2010 at 2:27 pm
No way – I didn’t know that about My Fonts – how cool – - I have been to that site a bunch – and never noticed it!!!
September 8th, 2010 at 1:38 pm
Thanks for sharing those cool logos. I also like to use a white and black logo for corporate companies unless its been specified otherwise.
Myriad Pro fonts seems to be the craze for the mo, and it looks professional.
September 9th, 2010 at 7:54 am
Would love to see more modern variations of the ambigram.
September 12th, 2010 at 2:29 am
Awesome logos! Thanks so much for posting them. Very clever and entertaining.
September 13th, 2010 at 3:42 am
thanks for share this post…
black cat logo,simple……
nice logo
September 13th, 2010 at 3:51 pm
thanks for sharing
September 13th, 2010 at 3:56 pm
Hi, Great post.
You are missing the most famous of all: Fedex.
Maybe only a few people have noticed it. But it features an arrow pointing right. Its created in the negative space between the “E” and the “X”. Its has a very clever meaning I think.
Good post. Keep it up!
September 13th, 2010 at 4:53 pm
[...] 35 New Hidden Logos of 2010 – Messages revealed!! | LogoBlog – Top Logo Design Company Revie… (tags: logo inspiration advertising reference typography) [...]
September 14th, 2010 at 6:07 am
[...] Logoblog’s hidden meaning logo: My favourite post and I think the cleverest by far, are hidden meanings (not so easy to find [...]
September 14th, 2010 at 7:45 pm
Very nice!
September 15th, 2010 at 8:02 am
I think if you never mentioned that the two wolves were shaped like the number 2, I would have overlooked that. xP
Anyway, I don’t see much besides ’2 wolves’ but I see a hand on the top wolf’s leg. But I also see a face there. Anyway, the mystery behind this logo, is that man.
September 15th, 2010 at 1:15 pm
great logos..thank you!
September 15th, 2010 at 10:40 pm
I want more, more more!
Very nice logo…
September 17th, 2010 at 8:06 am
Brilliant. Without the explanation I wouldn’t of gotten half of these. It’s nice to see so many creative minds out there. Thank’s for showing this and congratulations to ALL of the designers.
I might even think about working on mine. If I do I’ll submit it to you.
September 17th, 2010 at 1:35 pm
Thank you for featuring the Electric logo. Articles like this one makes me feel I’m doing my job right.
September 17th, 2010 at 11:20 pm
It should be mentioned that MIRA is a foundation that trains and provides guide dogs for those who are visually impaired. I think the logo is much more powerful knowing that!
September 19th, 2010 at 10:22 am
Actually I’m impresses with each and every logo submitted here. It’s a brilliant work of art that plays with our imagination and having hidden messages as well.
September 20th, 2010 at 8:57 am
really inspiring to see what other designers get up to. i also do a lot of negative and positive space designs. wonderfully done!
September 20th, 2010 at 9:15 pm
[...] 35 New Hidden Logos of 2010 – Messages revealed [LogoBlog] [...]
September 21st, 2010 at 9:06 am
WOW !! It’s amazing .. I’ve never seen before .. Really inspiring .. Thanx ..
October 3rd, 2010 at 1:43 am
Amazing logos! And brilliant, too. Thanks for sharing.
October 3rd, 2010 at 8:36 pm
All of the logos above are creative and show imagination and ingenuity. I’ve seen many more that could be added to the list as well. The two wolves logo is great and creates an interesting discussion.
October 5th, 2010 at 12:05 pm
Mother is really good.i like this design .
October 5th, 2010 at 1:09 pm
[...] technique. Using the splash technique in logo design can help carve out meaningful hidden logos as well. Splash logos are unconventional and highly creative in nature, while at the same time are [...]
October 6th, 2010 at 5:38 am
Incrivél, merece ser divulgado seus web sites e trabalhos
Congratulation!
October 15th, 2010 at 12:59 pm
Amazing find!
October 29th, 2010 at 2:10 pm
It is so fascinating to see logos with hidden messages.I Amazed with this hidden logos, even icannot understand many of the logos without read the commands. Especially cats women shoes a brilliant working was in it.
October 29th, 2010 at 2:16 pm
It is so fascinating to see logos with hidden messages, It take some time to understand what exactly the logos says.Hereafter i am trying found a message whenever i see a logo. Excellent
November 2nd, 2010 at 7:18 am
[...] Logos mit versteckten Botschaften: http://www.logoblog.org/hidden-message-logos-2010/ [...]
November 18th, 2010 at 8:48 am
In the “two wolves” logo, go to the website. You will find all the details. Pretty amazing actually. In the negative space, there is the old cherokee telling stories.
Thanks for sharing this
November 21st, 2010 at 8:20 pm
i dont know if anyone else has noticed, but on the pittsburgh zoo and ppg aquarium logo, there is also 2 or 3 fish jumping from the water on the bottom of the tree!
November 23rd, 2010 at 12:48 am
Nice collection of double meaning logos!
Also check out the Hall Technical logo on the Fuller website, the letter H shows two cars the moment before a collision in the negative space, communicating the company’s services – crash investigation: http://www.fuller.com.au/?p=cs&c=creative&id=43
December 22nd, 2010 at 1:49 am
i think the wolf one has a sort of face init the two paws from the top wolf makin an eye and nose on the left side of the wolf the where its right paw is looks like a hand reaching out,maybe an infant?loved looking at the logos
January 2nd, 2011 at 6:01 pm
the negative space on the mystery logo kind of looks like a baby devil
January 15th, 2011 at 8:51 am
Superb collection.
Really very creative and inspiring logos.
January 25th, 2011 at 11:30 pm
in the wolves i kinda see a woman’s hair with only one knot…..kinda…..
February 9th, 2011 at 1:55 pm
I see two wolves, a number 2 and also a lady. I actually saw the lady first. Its like she is cradling a baby to her chest!
March 14th, 2011 at 7:44 pm
thanks for share this post…
April 9th, 2011 at 11:14 am
The first one has another one,between the both R’s, there is an arrow….
May 27th, 2011 at 5:37 am
I’m I the only one that sees a red snake in the BT logo?
June 25th, 2011 at 6:57 pm
The “Helping Hands for Pets” logo is perhaps the best one, at least in my opinion. Maybe because I love pets
.
July 11th, 2011 at 9:40 am
simply superb…. hats off to the creativeness …….!!!:):)
July 19th, 2011 at 1:16 am
The “two wolves” on bowled me over. How cool is that. I used to dabble in making logos, so I highly respect the creativity exhibited here. Great post.
July 25th, 2011 at 12:32 am
i see a lion on the last one on the negitive space!!
July 28th, 2011 at 6:46 am
Superb……. really nice collection thanks for sharing…
December 22nd, 2011 at 1:23 pm
The Cats logo is the best, especially since it looks just like the Amazing logo….
January 27th, 2012 at 8:08 am
girls hair and a boys mustache and the no 2 and two wolves
in that mystery logo
February 5th, 2012 at 6:48 am
so cool keep on finding hidden logo’s and the most things i loved is the AMAZING the
maze
!!!!!!!!!!!!!!!!!!!!!!:}
April 29th, 2012 at 6:32 am
I’m glad that I wasn’t the only one that saw the woman and kid in the hidden logo. What company is that logo from?
June 9th, 2012 at 4:39 pm
the two wolves logo are two wolves in a shape forming a number 2. you can see there faces are near the middle and the tails are sticking right up.
September 7th, 2012 at 12:25 am
Excellent blog post. In the mystery image I see a little man with a pointy head, laughing, waving a hand in profile towards the right in the negative space between the ‘wolves’. From a Jungian perspective I would say this ‘laughing man’ is a Trickster archetype, associated with The Fox, Coyote, or Wolf – also trickster figures or animal totems. The trickster is a thief or practical joker.
The two wolves point to ancient dualistic cosmologies – two deities (as in ancient Norse, ancient Greek, or Native American mythologies). In some cultures, these two deities are seen as equal or neutral twins; in others they are opposed to each other and compete as good and evil.
The emphasis of the number Two in the logo certainly indicates Dualism, which is antithetical to the concept of One God, and therefore anti-Christian.
I wonder if you could clear up a private query of mine which is one of the reasons I came to this page in the first place (but couldn’t find the answer): what do you make of the ‘Jack in the Box’ logo(s)? As in the American fast food chain.
There are two logos for this company:
(1) ‘Jack’ in white letters on a red background on two sides of a cube (or box), with a fold at the ‘K’; The words ‘in the box’ are outside the box (!) in red letters underneath
(2) The entire company name ‘Jack in the box’ in a square, capital letters (apart from the ‘N’), white letters on a red background. The ‘CK’ and “OX’ are joined up, and are the most prominent letters.
I would be grateful if you could reproduce those images of the Jack in the Box logos so that it makes sense.
October 2nd, 2012 at 4:23 pm
Nobody told me my logo was featured here
I created the ttwo wolfes logo after an idea I had while reading the story of the old cherokee. An americna company bought the logo from me on Brandstack. Thanks for sharing it