The primary motive of people who run brands is to attract people to buy their products. To achieve that end, they invest not only their time but also a lot of money. They try different marketing and advertising approaches and apply methods to make their businesses profitable. Apart from targeting a successful business, they have to be clear about their work objectives.

If above mentioned things are important for a business survival then equally important is the medium they choose to market their products. Business selling food products will not think about marketing t-shirts (unless food products are printed on it).

Moving further, one of the key steps of branding is having a powerful logo. This logo is a combination of a unique design made outstanding by the use of various design elements, such as, fonts, colors, etc. Only creative minds are able to fulfill this purpose as these logos have to represent what a business does and sell. Every aspect of the logo has to be taken care of and colors have to be given their due importance.

Why Colors?

These colors are the means to give an appeal to things. Whether it’s a logo or the actual product, things look lively by them. They influence people’s behavior towards things. In fact, great numbers of people are attracted by the visual appeal only because of the amazing use of colors.

What are the different types?

Different colors have different influences on people. Some make the picture vivid while others add strength to the logo. For this reason they are divided into warm and cool colors. Colors like Red, Yellow, and Orange generally come into warm colors and give a feeling of excitement and energy. On the other hand; Blue, Green and Grey are cool colors which give a message to relax and chill out.

Applying these colors logically to logos not only brings more customers but businesses are able to achieve distinction from competition. Some logos are colorful while others look dull. What is the reason for this difference? What is the psyche behind colors on logos?

Questions like these normally pop when we think about different brands. Logos which seem dull are not because people were not aware of it at the time of designing. In fact, the nature and type of business exactly matches the logo. Similarly, colorful logos represent the essence of what a business does.

Let us get into colors’ detail to have an idea how they affect logo design and influence people.

Warm Colors:

Here I’m going to explain two of the most common warm colors used in logo design.

Red

The moment we see red, we start thinking about the sizzling passions of love, hatred, rage, energy, danger, excitement, and adventure because it is one of the strongest warm colors. This color is so much associated with love that when people look at it, they are all dazzled and sparkled by it.

Impact of Red Color on Brands and Consumers

Red is used by companies who want to drive people people’s attention towards their product. More often the color is associated with logos encouraging people to eat. Brands those use red color are often seen to center their target audience towards the product. It is also used in brands for impetuous shoppers. Those sellers who are zealous about their products also make use this color.

Brands using Red Color

Yellow

Yellow color reveals various meanings including concern, inquisitiveness, joy, playfulness, positivity, happiness, sunshine and warmth. Like red, Yellow is also used to capture people’s attention because it is eye-catching.

Impact of Yellow Color on Brands and Consumers

The color is used in logos by businesses to show clarity of their product to customers. It is also used by brands to give a sunny and positive image of their work. Also, businesses targeting youth put this color in logos as it represents hope.

Brands using Yellow Color

Cool Colors:

Here, I’m going to explain two of the most common cool colors used in logo design.

Green

Green represents natural beauty, freshness, coolness, growth and great quantity. The color symbolizes the greenery of the world and gives a soothing impact to the viewers. This color also denotes money and is chosen by many companies to attract clients. Furthermore, among all the major colors, green is also the most sensitive to our eye and picks up many shades of it.

Impact of Green Color on Brands and Consumers

Many companies who want to depict themselves as environment-friendly try to choose a logo of green color. Other than that, businesses wanting to portray growth and renewal also prefer to use this color for their products. Moreover, companies whose sole objective is to focus on animals and plants opt for this color.

Brands using Green Color

Blue

Blue, like green, is a color of nature. It represents great heights, far off places, vastness, depth, power, calmness, poise, self-respect, recognition, faithfulness and success. It represents consistency because water and sky are associated to it.

Impact of Blue Color on Brands and Consumers

Blue is among the most popular colors used in logo designing. Many of the governmental organizations, medical institutes and technology-based businesses have used this color to create a distinction for themselves. Because it is associated with water and peace, many of the renowned drinking water companies have made use of the color. Moreover, it is more liked more by male viewers rather than the women. Many of the world-famous software companies use this color because it is a symbol of trust and loyalty.

Brands using Blue Color

Earth is filled with colors and without these it will be empty. Making use of them to benefit one is an art… an art which is followed by a creative mind. Use them wisely and do not forget to give your comments.

In today’s modern era, typography has become quite common amongst graphic designers. You get to see a number of typographical illustrations on the internet every now and then.

Typography in simple words means the arrangement of type through manipulation. However, implementing this is by no means an easy task. It requires tremendous creativity and innovation.

With that said, an Australian designer named Dan Fleming has exhibited great expertise in typography. He recently posted a series of typographical designs called “Word Animals”.  Here he skillfully designs different animals by using their letters. Well, that sounds great.

But guess what? It looks even better than it sounds! Presented below are 20 exemplary designs of typography.

Via Source

This series is ideal for anyone seeking inspiration and ideas in typography. Hope you found it intriguing and helpful!

Lots of people contact us for new branding but, in reality, most of them only mean to ask for a new logo. It’s common to use words – ‘logo’ and ‘brand’ – interchangeably, but the concepts are very different from each other.

Besides, changing a logo is comparatively easier than recreating a brand identity. Time, self-knowledge, and strong financing are essential requirements for changing the brand. Clients planning to alter their brand identity should realize that this modification does not limit to changing the logo only. For example, sometimes an entrepreneur has to install Aluminum wall panels instead of wooden to give the right impression of their business. Anything complimenting the nature of business is included in the concept of branding.          

To see what distinctions these two have, let us analyze what ‘brand identity’ and ‘logo’ actually mean.

• Brand Identity

For one thing, brand is not just a name. It’s everything that defines an organization. Take it as the personality of a business which attracts customers and helps increase its demand in the market. Moreover, it fuses the philosophy and cultural aesthetics of the company for consumers in one convenient identity.

To eradicate misunderstandings regarding this concept, let us summarize it in a few points:

Ultimately, brand is about creating an image of your business in the world, at every level and in every detail. From the big things like mission and vision, to your people, your customers, and every public dealing you are ever going to have, no matter how small, is what defines your brand.

• Logo

It’s the different elements in a personality that contribute in shaping the perceptions of the audience. One such key element is the logo. Every great brand deserves one as it is the signature of a company.

So in other words, logo is just something that identifies a business in its simplest form, i.e. a mark or icon.

How do you see the concepts of brand identity and logo design? Do you believe that only logo redesign can suffice for rebranding? We look forward to hearing your thoughts on the subject.

A unique and eye catching logo is priceless to every business operating in today’s era. A logo could very well be the factor that distinguishes mediocre companies from superior ones. Therefore, having a well designed logo is of utmost importance.

For some designers, coming up with unique and creative ideas can be a tough task. So to ease their difficulty I have compiled a list of exquisitely designed logos. They can look to get some much needed inspiration from them.

1. Athletes Movers

2. Pilot Financial

3. Evoke

4. Sinders

5. CohoBrand

6. Coffee Dream

7. Mad Cat

8. Mocnysygnal

9. Futumail

10. BedBreakfastBoat

11. Maryland Craft Beer Festival

12. TOIFA — Times Of India Film Awards

13. Enamoured Iris

14. Cetan

15. Growth Trading

16. BioBuy

17. Lakeside Inn

18. Squarton Networks

19. Sandra Moffatt

20. A8 Group

21. Trotyl

22. Soodo

23. The Aromatherapist

24. Universal Gear

25. Researchr

So there you have it! Hope you enjoyed my collection and more importantly got some inspiration from it. Feel free to share your views in the comment box.

China has a rich culture and Chinese are known as some of the most hard-working people on earth. Unfortunately, the country has developed a tendency to produce copied versions of famous international brands. Their infatuation with this kind of work and foreign brands is evident from the opening of a shopping mall, located in the city of Nanjing, east of Shanghai. This mall has specifically been dedicated to some 58 fake brands of merchandise.

The only thing that differentiates the fake from the original is the deliberate misspellings in all their look-alike famous logos. According to research, almost 15-20% of total products made in china are imitations.  These figures include industrial and consumer products as well as pharmaceuticals.

Although, the Chinese government has been shutting down fake brand manufacturers to improve its economic image, the counterfeit merchandise just keeps on flourishing.  They are no longer being sold door to door. Instead, you can now buy cheap versions of international brands from an actual mall.

Here’s a small sow of what is available.

1. Fake KFC

2. Fake Levi’s Brand

3. Fake Jack Daniel’s Old No. 7 Brand

4. Fake Chanel Brand

5. Fake Starbucks Coffee

6. Fake iPod Shuffle

7. Counterfeit logo of MasterCard

8. Fake Playboy

9. Fake FTZA Brand

10. Fake Canon

11. Fake Rolex Brand

12. Fake Gillette

13. Fake Boss

14. Fake Converse Shoes

15. Fake Sony Products

16. Fake Nokia Phones

17. Fake Nike Brand

18. Fake Panasonic

19. Fake Adidas Brand

20. Fake Puma Brand