TOP 10

There was a time, precisely the 70’s and 80’s, when Japan was a global trend and standard setter in producing technology. Canon AE-1, Nikon FTn, Ashai Pentax ESII, Minolta XG-1, are some of the vintage 35 mm SLR cameras that delineate the loftiness of the “Made in Japan” era.

The finesses and dignity of their craft is evident not only from the design and quality, it’s also visible in the logo design of each of these vintage 35 mm cameras. All these brands use the same typography style; i.e. line-based logos and extended outline fonts. These were suitable particularly for the metal bodies to cut down on the production costs. On packaging and advertising, the logo fonts were always bold and not as sleek as on the product itself.

This week, the Antrepo’s photostream on Flickr featured 20 famous logos in the remarkable Japanese vintage typography. It’s an interesting experiment to find ways to design projects in 2013. We hope you enjoy the creative input this work displays. Happy scrolling!