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After I finished watching the movie The Karate Kid, I was amazed by the number of famous brands that had been featured in the film. Amongst the famous logos, I saw the adidas logo, and nike logo. This made me realize that corporations are increasingly using product placement in blockbuster movies. The technique we know as subliminal advertising is now being applied rapidly by large corporations.
Thus, I started exploring on Google to find out some other famous brands that were being featured in latest Hollywood movies. I came upon this magnificent website Brand Channel that holds a database of all major brands being featured in blockbuster movies. Some brands are used as product placements, while others appear in the movies as mere coincidences.
Although we see a movie countless times, but we seldom observe the many logo designs being advertised to us via subliminal advertising. A perfect example of this was the Oscar winning animated movie Logorama, which features around 3000 corporate logo designs. Following is a list of 10 famous brands that have been featured most in this year’s blockbuster movies.
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Ford Logo Design
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Ford
Number of films featured in: 6
Films: Inception, Kick-Ass, Takers, The Expendables, The Other Guys, Valentine’s Day |
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Chevrolet Logo Design
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Chevrolet
Number of films featured in: 6
Films: Dear John, Iron Man 2, Takers, The Other Guys, The Twilight Saga: Eclipse, Valentine’s Day |
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Apple Logo Design
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Apple
Number of films featured in: 6
Films: A Nightmare on Elm Street, Iron Man 2, Kick-Ass, The Other Guys, Toy Story 3, Valentine’s Day |
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Range Rover Logo Design
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Range Rover
Number of films featured in: 5
Films: Inception, Kick-Ass, Takers, The Other Guys, Valentine’s Day |
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Nike Logo Design
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Nike
Number of films featured in: 5
Films: A Nightmare on Elm Street, Takers, The Karate Kid, The Twilight Saga: Eclipse, Valentine’s Day |
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Sony Logo Design
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Sony
Number of films featured in: 5
Films: Kick-Ass, Takers, The Karate Kid, The Other Guys, Valentine’s Day |
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Zippo Logo Design
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Zippo
Number of films featured in: 4
Films: A Nightmare on Elm Street, Kick-Ass, Shutter Island, The Twilight Saga: Eclipse |
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Adidas Logo Design
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adidas
Number of films featured in: 3
Films: The Expendables, The Karate Kid, Valentine’s Day |
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Cadillac Logo Design
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Cadillac
Number of films featured in: 3
Films: Takers, The Other Guys, Valentine’s Day |
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CNN Logo Design
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CNN
Number of films featured in: 3
Films: Iron Man 2, The Other Guys, The Twilight Saga: Eclipse |
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Jeep Logo Design
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Jeep
Number of films featured in: 3
Films: A Nightmare on Elm Street, Kick-Ass, The Twilight Saga: Eclipse |
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Dell Logo Design
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Dell
Number of films featured in: 3
Films: A Nightmare on Elm Street, Iron Man 2, Kick-Ass |
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Porsche Logo Design
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Porsche
Number of films featured in: 3
Films: Takers, The Twilight Saga: Eclipse, Valentine’s Day |
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Coca-Cola Logo Design
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Coca-Cola
Number of films featured in: 2
Films: Inception, The Other Guys |
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Audi Logo Design
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Audi
Number of films featured in: 2
Films: Iron Man 2, The Karate Kid |
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1.audi 2.amazon 3.myspace 4.coca cola 5.blackberry 6.caterpillar 7.disney...
September 8th, 2010 at 1:46 pm
Nice article!
September 9th, 2010 at 2:25 am
Yes. I assure they re really great logo. What mỏe do you know ?
September 9th, 2010 at 10:05 pm
Some out there, like consumer watchdogs and left-wingers, don’t like this practice.
You seem to have more of a neutral stance in this article towards product placement in the movies. I don’t see anything wrong with it myself.
September 14th, 2010 at 2:18 pm
I found this article very interesting. It is very intriguing to read about this type of thing. Subliminal messages are highly effective and films are so very dominant in media, it is not always mere coincidence that they are placed together. What better way to use subliminal messaging than in films? I completely agree with you. Great article.
September 16th, 2010 at 11:48 pm
I love twilight! I may sit and watch all day long if I did not have school..or life to stay me from doing it! lol Amazing Simply Amazing!
September 28th, 2010 at 3:33 am
I’m surprised that apple is also included on the list. I never expected it while the Chevrolet is no longer surprising. But all great logos. I suggest to have a website reviews about certain movies.
December 9th, 2010 at 5:37 pm
powerful images and powerful insights
November 17th, 2011 at 6:12 pm
A further issue is that video gaming has become one of the all-time biggest forms of recreation for people of various age groups. Kids have fun with video games, plus adults do, too. Your XBox 360 is one of the favorite gaming systems for folks who love to have a lot of activities available to them, as well as who like to play live with people all over the world. Many thanks for sharing your ideas.