TOP 10

A few weeks back, I reviewed Big Ten logo redesign on my blog. For those who haven’t come across that, here is a brief snippet of the whole story. College football fans in US must be definitely aware of the Big Ten Conference…the oldest and largest Division I College Athletic Association. The organization is popularly known for its hidden logo with the number “11” concealed between ...

Renowned design agency Pentagram has unveiled yet another Big Ten hidden logo. The famous logo has been the identity carrier of Big Ten Conference, the oldest and largest Division I college athletic association in U.S. Michael Gericke (a graduate of the University of Wisconsin) and Michael Bierut are the chief architect behind the new logo for the conference. ...

As a logo designer, it is always fascinating to see how corporate logos are revamped and redesigned over time. It isn’t easy to renovate a logo design that has established its presence in the market over many years. Good logo redesigns are meant to strengthen a company’s image, but bad redesigns can backfire for a corporate entity. ...