TOP 10

  When you are developing a brand identity for a client, you cannot afford to call your own shots. Most logo designers like to run their own show in a logo design project and also want the clients to be satisfied with whatever they do. But the fact of the matter is that you cannot have your cake ...

  It is an honor for a logo designer to work with famous brands and their identity development. Aside earning big bucks, this process of developing a prominent brand and its logo design, boosts the design portfolio and credentials of a creative individual. But the biggest drawback of designing for these heavyweight companies is they are highly well-known ...

  Like every year, winter season has again gifted me with a mild cold. But then again, it also blesses us with a wonderful occasion to rejoice…Christmas. Wrapped up in a muffler and with a cup of latte in my hand, I was thinking of what could be done before going to holidays this year. Looking at Google’s latest ...

If you take a look at famous logos that are behind major brands, you will notice that they are simple yet highly creative and meaningful. An effective logo is one that can communicate the business purpose to the audience in the simplest possible way. Similar is the case with corporate identities where a simpler design generates more memorability among the viewers. ...

  Most people still don’t realize the core purpose of a logo design. They believe a logo is meant to be attractive and showy in order to catch the attention of target customers. However, for a logo design, being visually attractive is secondary to being effective. It isn’t necessary for an entity to adopt a cool symbol in ...

  Colors are the heart and soul of a logo design. They bring out a sense of vigor and effervescence to the design. Every color, even the monochrome ones (black and white) have a definite and compelling impact on the target audience. The color psychology of logos has taught us that there is a proven influence of each ...