2012 Olympics Logo Evolution: 1932 – 2012 |
Categories: Logo design
Written By: Nora Reed
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It is the ultimate dream of every sports athlete to represent their country in the Olympic Games and win a medal. Within a few days, the London 2012 Olympics Games is about to get underway as over 200 nations fight for glory and honor. While the excitement for the world’s foremost sports competition is soaring, London 2012 Olympics logo has been in the news for all the wrong reasons. There have been fierce criticisms from the general public over the vagueness of design and its unscrupulous allusion to an objectionable human pose. The word ‘Olympics’ has taken root from its originating venue of Olympia in Greece where it was first hosted in 8th Century BC. The International Olympics event is divided into two phases that take place in summer and winter respectively. Initially, both the Summer and Winter Games were held in the same year after every four years. But it was after 1992, that both events were conducted two years apart. Moreover, with the passage of time, the number of featured events in Olympics increased with the addition of other sports. Back in 2010, I featured a post on evolution of FIFA World Cup logos that showcased all identities adopted by FIFA for its most coveted tournament. Sighting that the Olympic fever is high, I decided to display the evolution of Olympics logos and how they transformed all the way from 1932 to the present 2012 form. |
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Which of these Olympics Logos did you like best? |
January 17th, 2012 at 12:37 pm
And the winner is: Tokyo ´64!
And the loser is: Well, we all now who!
January 17th, 2012 at 7:35 pm
My favourite is Nagano, 1998.
Other favourites:
Squaw Valley, 1960
Tokyo, 1964
Montreal, 1976
Calgary, 1988
January 20th, 2012 at 6:05 am
I liked the Barcelona ’92 logo. Minimalistic and energetic!
January 20th, 2012 at 3:00 pm
Favourites:
Torino 2006 and Mexico 68
Really don’t understand:
London 2012
January 22nd, 2012 at 5:57 am
All of these are every inspiring! The 2012 logo is so abstract that it forces the imagination towards the new direction.
January 25th, 2012 at 3:27 pm
2004 and 2010 , the besties
February 28th, 2012 at 9:36 pm
i think ATHENS 2004 is a winner, and the concept + application was great too
March 8th, 2012 at 5:23 pm
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March 8th, 2012 at 6:29 pm
As a Londoner I’m very ashamed of our 2012 logo… sorry world!
May 7th, 2012 at 6:16 am
I appreciate colors and a context. I’m sure London’s logo must have each although. I’m not sure I recognize either. I like Sydney’s for summer and Nagano for winter. But I appreciate many others too. Sometimes I think we underestimate our common psyche and its influence too. But give me a sprinkling of 3D geography, some flavor embedded in colors, and with a dose of history/future/present. Thanks for the ost!
May 7th, 2012 at 1:06 pm
Nagano is my favourite as its colourful and energetic.
The 2012 logo has had a lot of bad press, but did Wolf Olins not get some focus group feedback on it before they went ahead?