TOP 10

  It is an honor for a logo designer to work with famous brands and their identity development. Aside earning big bucks, this process of developing a prominent brand and its logo design, boosts the design portfolio and credentials of a creative individual. But the biggest drawback of designing for these heavyweight companies is they are highly well-known ...

  Like every year, winter season has again gifted me with a mild cold. But then again, it also blesses us with a wonderful occasion to rejoice…Christmas. Wrapped up in a muffler and with a cup of latte in my hand, I was thinking of what could be done before going to holidays this year. Looking at Google’s latest ...

If you take a look at famous logos that are behind major brands, you will notice that they are simple yet highly creative and meaningful. An effective logo is one that can communicate the business purpose to the audience in the simplest possible way. Similar is the case with corporate identities where a simpler design generates more memorability among the viewers. ...

  The purpose of a logo design is to communicate the company message across to the intended customers. But if your identity loses this core function, then it is time for a definite change in logo design. Every logo designer strives to design logos that are timeless and eternal. But as consumer preference and tastes change, the need ...

  Most people still don’t realize the core purpose of a logo design. They believe a logo is meant to be attractive and showy in order to catch the attention of target customers. However, for a logo design, being visually attractive is secondary to being effective. It isn’t necessary for an entity to adopt a cool symbol in ...