TOP 10

Why doesn’t Apple Inc sell Apples? Why do they have a Puma logo if they don’t sell any? What in the world does Google mean? These are the questions that often boggle our minds when we think of famous brands and their names. Another question that perturbs many logo designers is…”Does a logo design need to say what a company does?” ...

Many a times, we get the feeling that some famous companies do not live up to their names worth. Sometimes we feel that these brands names should have been something else. For example British Petroleum (BP), the oil giant, has never lived up to its expectations as an environment-friendly corporation. I for one think that their real name should have been “British Polluters”. ...

There is a general misconception that using gaudy elements and flashy effects in a logo will make it more attractive and appealing. However, one must remember that “All that glitters is not gold”. Creating a flashy and glowing logo can sometimes distract the audience attention from the logo design. When logo designers get a logo design, they must go ...

It is said that gender bias should never interfere in a logo designer’s work. When you create a logo design, you must be impartial and neutral in selecting the elements of logo design. But in some industry types, it becomes important to use different gender characteristics categorically. This is because there are many industries, consumer products and services specifically tailored for a certain gender ...

Every year, several newbie corporations emerge with attractive and inspiring logo designs. However, new companies should be a little careful with the selection of their corporate logo. With the changing taste and preferences of consumers, change in logo design trends can be witnessed simultaneously. The designs that were considered famous a year ago may not be popular this year. So logo designers must adjust ...