A simple logo design can sometimes become dull if created without a strong and relevant meaning. But then again, the best of the brands have simple but effective logos. Recall the famous FedEx logo desgin . Although it may look simple and naive to a layman, it has a brilliant concept with a hidden message incorporated using an “arrow” between the letters “E” and “X”. The arrow in the hidden logo denotes ...

Building a strong brand does not conclude with a strong logo design. It entails a cumbersome branding process that aids the brand in its image building process. It takes years, or decades, to erect a famous brand name with sizable brand equity. But if caught up in a logo design controversy, they can get devastated in minutes. But even if corporate logos evade controversies, famous logos are still likely to remain in the limelight for criticism and mock by the general public. Everybody loves a little humor and when it comes to ridiculing famous brand ...

Microsoft, in a latest series of development, has got caught up in a logo design controversy on the blogosphere. The mystery developed when a video leaked on YouTube from the Microsoft Global Exchange (MGX) conference presumably presenting Microsoft 2011 brand logos. While the original video cannot be accessed after being pulled down, some snippets are still available that reveal new conceptual logos for Windows, Windows Phone, Xbox, Bing and Office. The Real Upcoming ...

So you’ve just entered into the field of logo design and you’re trying to figure out…how much will I be earning? You’re wondering how much does an average graphic/logo designer earn in the US? Well, think no more! Recently, I came across this comprehensive and in depth survey conducted jointly by AIGA and Aquent. They have presented a detailed metropolis-wise average salary estimate of US graphic designers for 2010. This extensive analysis will help designers of all spheres to evaluate ...

Imagine just for a second that you weren’t a logo designer. No need to get scared folks…just visualize yourself for a minute as someone who knows nothing about the field of logo design. What would you have been then? I’m sure that many of you can’t even think of being anything other than a logo/graphics designer. This also applies to the people belonging to other professions. Being completely honest, everyone would agree that professions are driven by the ...

Every big brand is always built on a powerful and dynamic logo design. Some of them are backed by a just a single letter while others are a product of multiple letters composed into a meticulous design. Remember the golden arched “M” logo design? How it flashes into our minds and instantly recalls the McDonalds logo? But then again, not every successful brand has a single letter logo. Other brands are supported by multiple-letter logos like the famous Coca-Cola logo or the Microsoft logo. ...

For those of you who haven’t come through my earlier post, here is a flashback of what this post is regarding. Last week, I discussed 5 dangerous signs that your client won’t pay for your logo. As pledged, I will suggest you some practical ways on how to handle situations where your client won’t pay for your logo design. You’ve finally completed and submitted your logo design project to your client and are eagerly ...