While there have been numerous heated debates on this topic of "logo design contests" or famously branded as "spec-work" I wish to propose a different viewpoint today. Firstly, let me make it clear that I am neither speaking in support nor against spec-work in logo designing. It is you who will take a better option for yourself. What I intend to achieve through this post is to elucidate the topic from a different perspective. ...

Have you ever wanted to come up with a new logo design but just could not tap that creative part of your mind? Or do you curse yourself for not coming up with a creative logo design ideas, when required the most? Think again! Logo design is an imperative tool which builds trust, recognition and respect for a company. A logo design idea surfaces when your thoughts are organized and mind you, there are simply no creative bounds ...

Creating a logo design that revolves around a particular concept is a constant challenge for a professional logo designer. The proper arrangement of design elements is vital in a great logo design. Fire and water are two extremes of nature that can never co-exist. But I’ve always had a fascination towards both fire and water. Each of them has its own positive and negative aspects. Water, with its beauty, embodies a feeling of tranquility and serenity and at the ...

Today, I start my post by quoting a logo designing blunder. A few years back, a Las Vegas company launched an energy drink called Cocaine. Not long after its launch, the FDA pulled the drink from the market. Reason??? The word used as its logo was that of a notorious drug itself. The font in its logo ...

Coffee … some say it's an addiction, for many it’s an obsession. For crying out loud, it's just a drink! I personally think it's a tradition! It reminds us of people we've shared a cup with, places we've visited and special moments of our life. The type of coffee we desire is an extremely personal thing, whether we prefer it dark or light decaffeinated or not, there's a blend that's perfect. But ever wondered how coffee makers attract you? It’s through their ...