TOP 10

You’ve made up your mind to change your company logo…have decided on the color changes, and the new designs too. But wait a minute; how much have you budgeted for the big change? Just the graphic designer’s fee? "Think again". Many brand managers and business owners believe that when they choose to redesign logos, the graphic ...

Logo design acts as the nucleus of a brand identity system. Its core function is to communicate the meaning and purpose of the company in a graphical manner. But in some cases, the symbol isn’t enough to reveal the corporate identity. In order to extend the meaning within a brand, a tagline is employed. Taglines or slogans are short, precise description of the firm and usually consist of 3-5 ...

For every professional, it is a known reality that projects don’t just fall from the skies. Being a logo designer, it isn’t easy to earn a livelihood if you don’t know how to generate client leads. Especially when you are starting your career as a logo designer, clients are hard to come by. But once you have established your clientele base, ...

Proverbs are noteworthy sayings or repeatedly expressed metaphors that relate to a factual reality of life. They are mostly based on experience of mankind and have a figurative but concrete message. A logo design also has somewhat similar functions. Using metaphorical and abstract symbols, they aim to convey the company message to the target audience. Did you know that you ...

The structure and layout of a logo design has to be premeditated and carefully planned in advance. This is because your company logo will be employed across all various platforms of promotion such as electronic media, print, billboards and website. While most logo designers keep conventional modes of logo advertising into perspective, they overlook the online appearance of the brand identity design. ...

It seems like Olympics logo evolution is destined to go from bad to worse. Following the ongoing controversy of this year’s Olympics logo, another one has wedged up in a hullabaloo of its own. Yes folks, I’m talking about the Madrid 2020 Olympics logo that has caused quite a stir in the local and international community. ...